Sayidaty launches second season of #FrontRowGlam

#FrontRowGlam is hosted by Rafeea Al-Hajsi, world’s first Emirati runway model.
Updated 27 February 2019

Sayidaty launches second season of #FrontRowGlam

The second season of #FrontRowGlam, a new fashion series developed by Sayidaty magazine, has returned with the first episode airing online last week. This season, hosted by Rafeea Al-Hajsi, the world’s first Emirati runway model, spotlights the most popular fashion shows of 2019, highlighting the latest color trends, top brands, fashion houses and designers.

The first season of the show aired in September and October last year. It was a huge success, recording more than 2.1 million views. The episodes featured top fashion shows in New York, Milan, London and Paris for the 2019 spring season. All episodes were posted on social media platforms of Sayidaty. 

The next episodes of the current season are scheduled to broadcast exclusively on Twitter in Arabic and will highlight the latest fashion trends as seen during the top shows of autumn 2019 in New York, London, Milan and Paris.

Sayidaty is the first Arab magazine to employ a staff of reporters and videographers to run a live lifestyle and fashion show in Arabic covering international fashion events and beauty trends.

Apart from fashion shows, the second edition of #FrontRowGlam also shows the glamorous lifestyle of Arab women, including fashion, beauty, luxury, decor and health. 

In each episode, prominent celebrities, artists, fashion designers and local personalities and experts in different fields will share tips for a modern lifestyle in the Arab world. 

The shows can be viewed on Twitter via @Sayidatynet for free across the globe and broadcast every Sunday afternoon on all Sayidaty magazine channels and social media accounts.

To watch the episodes on YouTube, please visit

360-degree mentoring to boost Saudi social enterprise sector

Updated 23 May 2019

360-degree mentoring to boost Saudi social enterprise sector

The King Khalid Foundation (KKF) and Mowgli Mentoring have collaborated to strengthen the growing social enterprise sector in the Kingdom through the provision of 360-degree mentoring, which will support the personal and professional development of social entrepreneurs. The EMCC-accredited mentoring organization is working to built the capacity of Saudi mentors by instilling best mentoring practices and sharing experiences from its 10-year work around the world.

Globally, the concept of social entrepreneurship is increasingly gaining momentum and positive attention as it combines commerce with social good, allowing entrepreneurs to go beyond profit to positively impact communities and societies. Supporting these entrepreneurs, therefore, is in line with the KKF’s vision, which is to have a Saudi society with equal opportunities.

The KKF’s collaboration with Mowgli resulted in the creation of the Athar (Impact) Mentoring Program.

This program aims to build and increase the capacity of Saudi mentors, and equip them with the necessary tools to be able to provide mentorship, support and guidance to social entrepreneurs in the Kingdom. Matching mentors with social entrepreneurs and managing their mentorship relationships is a key benefit of the program.

To commence the mentoring program, Mowgli recently delivered a four-day workshop in the KKF premises in Riyadh. Fourteen professionals and business leaders received training to be 360-degree mentors before being matched with 14 social entrepreneurs. Both groups were provided with the guidelines to build solid foundations for their 1-2-1 mentoring relationships. In addition, the matched pairs will be supported over a duration of six months, during which structured on-going support will be provided to ensure that trust-based and impactful mentoring relationships are developed.

Mowgli Mentoring’s CEO Kathleen Bury said: “We see this program supporting the three themes on which the Kingdom’s Vision 2030 was built upon: Developing a vibrant society, a thriving economy and an ambitious nation. By supporting social entrepreneurs, we’re working toward achieving the Kingdom’s economic aspirations of increasing SME GDP contribution by 20–30 percent by 2030. We are, therefore, excited to be back in Saudi Arabia and are honored to be working with the King Khalid Foundation in delivering this program, and building Saudi Arabia’s mentoring capacity to sustainably support change-makers and their surrounding ecosystems for years to come.”

The key to developing entrepreneurship and fostering economic development lies in having a well-balanced ecosystem with equal investment in four key pillars: Environment (schooling, parenting), finance (working capital, debt and equity financing), infrastructure (incubators, accelerators, utilities and sound legal frameworks) and human capital development (mentoring, skills and knowledge development). Mowgli supports the latter and has successfully delivered more than 110 mentoring programs across the Middle East, North Africa and sub-Saharan Africa.