Startup of the Week: Captain Brew Coffee redefines ready-to-drink beverages

Updated 05 March 2019
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Startup of the Week: Captain Brew Coffee redefines ready-to-drink beverages

Cold brew fans can now enjoy a new brand in the market. Captain Brew Coffee was set up and launched last autumn by Mohammed Sabbagh, a 37-year-old engineer from Saudi Arabia.

“It is intended to redefine the cold brew, ready-to-drink beverages in the region,” Sabbagh told Arab News.

He explained that the concept emerged in Jeddah’s Medd Cafe and Roastery and that the packaging idea also came about that same day, with the help of Medd’s Mohammed Hashani. It was decided after much brainstorming that the packaging should be like beer bottles.

“The labels were created by the designer Shahad Nazer. Her creativity and designs brought the product to life and, with the ideas I provided, she transformed the bottles.”

The range started with two flavors — original and coconut — and received positive feedback.

The support encouraged him to debut the product in Jeddah’s Homegrown Market, just 23 days from when the idea was conceptualized.

“On launch day we sold quite a few bottles and gathered feedback from those who tasted the first two products. Some of the feedback received was that the bottle size was too big and the price was slightly high. As a result we responded by introducing our standardized size of 250ml with optimized pricing.” 

More flavors came along — Roko Berry and Arabicolada — while the latest creation was inspired by a cultural festival. 

“My most recent flavor is Peachula. Its label design drew inspiration from the Al Ula balloon festival that took place during Winter at Tantora. We use fresh organic coffee beans from Medd. The ground specialty coffee is soaked in water for 21 hours at a cool temperature. 

“Our coffee blends are premium and from various regions including Yemen and Ethiopia. The water used is bottled with low sodium, and the flavors are all natural.”

Captain Brew Coffee products can be found in many places in Jeddah such as Sofa Lounge, Arty Cafe, Juice Container and The Sandwich Gallery.

The brand took part in a number of public events including International Coffee Week last November and concerts held at King Abdullah Economic City.

“Captain Brew Coffee is planning to introduce a smaller size bottle that will target the mass market and be focused toward modern trade markets with a longer shelf life and more competitive pricing scheme.”

Keep up with Captain Brew Coffee on Instagram: @captainbrewcoffee


Nearly four in 10 US HIV infections from people unaware of infection

This electron microscope image made available by the U.S. National Institutes of Health shows a human T cell, in blue, under attack by HIV, in yellow, the virus that causes AIDS. (AP)
Updated 19 March 2019
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Nearly four in 10 US HIV infections from people unaware of infection

  • The Trump administration has said it will invest $291 million in the next financial year to fight HIV/AIDS, which has plateaued since 2013 to around 39,000 annual transmissions

WASHINGTON: Almost 40 percent of new HIV cases in the US occur because people do not know they are infected, while a similar proportion know but are not in treatment, according to a study released Monday.
The report by the Centers for Disease Control and Prevention (CDC) is based on 2016 data and aims to bolster a strategy outlined by President Donald Trump to end the epidemic within 10 years.
The strategy has two main strands: far more widespread screening, and enabling the infected better access to treatment from the moment they test positive.
The study found that 38 percent of infections came from HIV-positive people who were unaware of their status, and 43 percent from people who knew they were infected but took no anti-retroviral drugs.
The remaining infections came from people who were receiving HIV treatment but were not yet “virally suppressed.”
The CDC blamed financial, social and other reasons for people not using medication, which these days typically comes in the form of a daily pill with minimal side effects.
The study said that the infection rate from the half million people in the United States who take medication and are virally suppressed — meaning they cannot pass on the disease to others — was zero.

The most at-risk group remains homosexual men, with almost three-quarters of new infections coming from men having sex with men, the report said.
Five percent of infections came from intravenous drug abuse among homosexual men, while 10 percent came from injecting drugs among the rest of the population.
Twelve percent of infections were among heterosexuals. Overall, the highest rate of transmission was among 13 to 24-year-olds.
The Trump administration has said it will invest $291 million in the next financial year to fight HIV/AIDS, which has plateaued since 2013 to around 39,000 annual transmissions.
The goal is to reduce that number by 75 percent within five years and by 90 percent in 10 years.
Questioned about the relatively small amount of money earmarked for the multi-billion dollar task of treating HIV carriers, CDC head Robert Redfield said he was “confident that the resources that are required to accomplish this mission are in the long term plan.”
The CDC, based in Atlanta, Georgia, wants doctors to make HIV screening a routine procedure.
“Everyone between the ages of 13 and 64 should get tested for HIV at least once in their lifetime,” said Eugene McCray, the head of the CDC’s Division of HIV/AIDS Prevention.
“Those at higher risk should get tested at least annually,” he said.
“The key to controlling is helping those with HIV to control the virus,” said the CDC’s Jonathan Mermin, who focuses on preventing the spread of the HIV as well as other sexually transmitted diseases, tuberculosis and hepatitis.
“Time spent working closely with patients who are having trouble paying for, picking up or taking their daily medications is time well spent“