Leading Saudi grocery app shares gender shopping trends to mark International Women’s Day

Danube Online co-founder and CEO Majed M Al Tahan
Updated 07 March 2019
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Leading Saudi grocery app shares gender shopping trends to mark International Women’s Day

  • Award-winning Danube Online celebrates International Women’s Day

JEDDAH: Danube Online, Saudi Arabia’s largest e-commerce grocery platform, is marking International Women’s Day by sharing some interesting online shopping trends of male and female shoppers from the Danube App.

International Women’s Day is a collective day of global celebration and with this year’s theme being ‘balance for better’, Danube Online, which has acquired millions of monthly active users since its launch in 2017 and continues to expand across the Kingdom, celebrated the occasion by revealing gender parities and gaps in online grocery shopping behavior from the Danube App.

When it comes to healthy-eating, in the past year, Danube Online observed an almost identical rise in demand amongst female and male shoppers for health-related products. This category includes fresh fruit and vegetables, whole grains and organic products. The trend is seen alongside a dip in demand for highly processed food amongst males and females and is in line with global trends of millennials who prefer fresh and organic food. 

Across baby product categories, interestingly, data collated over the last 12 months show an increase of over 5 percent in male customers buying baby products. During the same period, there was a 5 percent decrease in Danube Online female customers ordering the same products; bringing the gender ratio buying patterns in this category more in balance. Preferred payment methods amongst Danube App customers saw the biggest discrepancy between male and female shoppers with men actually 10 percent more likely to pay by credit card than women. However, over the past year there has been a huge increase in credit card payments generally across female and male Danube App customers; over 600 percent for women and over 500 percent for men. 

“At Danube Online we are proud to celebrate International Women’s Day. We want to do our bit to ensure that the future for girls is bright, equal and rewarding, in line with Vision 2030. We know balance drives a better working world. We are committed to a gender-balanced workforce and to prove it we have boosted our ratio of female Danube Online staff this year to just over 20 percent” said Danube Online co-founder and CEO Majed M Al Tahan.  He continued; “A great fact from our online shopping behavior data is the gender gap narrowing across the baby product categories.  From this insight, we can surmise that one of the ways new fathers in the Kingdom are supporting their wives with the arrival of newborns is taking on the tasks of grocery shopping. Online shopping can be a convenient fast way to get these items at home and it’s a nice trend to observe.”

Danube Online was awarded the ‘Industry Excellence in Food & Beverages’ award at the Saudi Top Achiever Awards, in partnership with the Jeddah Chamber of Commerce last week, and to celebrate International Women’s Day is running a range of marketing promotions for female shoppers during the week. 

International Women’s Day is on Friday March 8, 2019.  


Fine watchmaking expo returns to Saudi Arabia

Updated 19 March 2019
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Fine watchmaking expo returns to Saudi Arabia

Annual horology exhibition Salon des Grandes Complications (SDGC) is returning to Saudi Arabia for the third year in a row, with shows in both Jeddah and Riyadh. The event will showcase the latest masterpieces from some of the most celebrated watchmakers in history. The fine watchmaking exhibition will kick off in Jeddah at the Hilton Hotel April 8-11, and then move to Al-Faisaliah Hotel in Riyadh April 15-18.

Salon des Grandes Complications debuted in Dubai in 2014, later branching out to Saudi Arabia due to high demand and the appreciation of exceptional timepieces in the Kingdom. 

Saudi Arabia is a key Middle Eastern market for watchmakers — last year saw a year-on-year increase in the import of Swiss watches by 6 percent, and this figure is only expected to increase with the introduction of new policies. 

The capital city of Riyadh is home to over 10,000 watch collectors while Jeddah on the other hand, is Saudi Arabia’s commercial hub, with almost as many horological aficionados estimated to live there. 

Designed to offer a platform for Maisons and enthusiasts to convene, Salon des Grandes Complications creates opportunities for knowledge to be exchanged and collectors to discover — often for the first time in the region — limited editions, the newest launches and unique rarities. 

Among the international brands that will be present at the 2019 edition are Bell & Ross, Blancpain, Breguet, Breitling, Fabergé, Girard-Perregaux, Greubel Forsey, Harry Winston, Montblanc, Rudis Sylva, TAG Heuer, Ulysse Nardin and Zenith. 

With the introduction of several new brands, there will be a more diversified display of timepieces, from innovative novelties to classic creations, grand complications and high jewelry timepieces. Also new to this year’s edition will be a private majlis (a gathering place for social events), where special talks will be hosted by various brands and experts will share their personal insights into modern day horology. 

SDGC has successfully attracted over 80 international Swiss, German and Italian brands during the past five years.

The event will be held alongside the 10th annual Jewellery Salon 2019, a well-established jewelry exhibition in the Kingdom.

SDGC 2019 will be held in partnership with Bentley Motors and with the support of the Embassy of Switzerland in Saudi Arabia.

The event will be open free of charge to all professional visitors from 4 p.m. to 11 p.m.