Saudi Arabian General Investment Authority participates in World Tourism Exhibition

Visitors are seen at the Saudi pavilion of the World Tourism Exhibition in Berlin, Germany. (SPA)
Updated 09 March 2019
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Saudi Arabian General Investment Authority participates in World Tourism Exhibition

  • Saudi pavilion invites investors into Red Sea, tourism and Kingdom's other big projects

BERLIN, Germany: The Saudi Arabian General Investment Authority (SAGIA) is participating in the World Tourism Exhibition through its pavilion titled “Invest in Saudi Arabia.”
The exhibition was launched on Wednesday in Berlin, and will continue until March 10. SAGIA’s participation aims to open channels of communication with world leaders in the tourism industry, and allow foreign companies to invest in the Kingdom’s leisure and hospitality sector through its pavilion.
The Red Sea project, the Amaala project, Knowledge Economic City and the Saudi Commission for Tourism and National Heritage are participating in the exhibition, which is considered one of the world’s largest specializing in travel and tourism.
The exhibition aims to enable participants to communicate with investors, tourism operators and destination developers.
SAGIA recently organized two forums in India and China, in which more than 25 agencies from the government and private sectors participated. The forums culminated in the signing of 46 agreements and the granting of eight licenses.


First Color Run excites over 1,500 runners in Eastern Province

Updated 11 min 46 sec ago
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First Color Run excites over 1,500 runners in Eastern Province

  • The 5-km marathon is part of the Sharqiah Season’s fun-filled activities

ALKHOBAR: Everywhere you looked it was a sea of color at the Alkhobar corniche as the Eastern Province’s first Color Run took place early on Saturday morning.

With more than 1,500 runners competing, the 5-km marathon began at 7 a.m., as part of the Sharqiah Season festival in the Eastern Province, which continues until the end of the month. Only one of 83 events scheduled throughout nine eastern region cities, the Color Run was rated high on the fun scale by 10-year-old Rania from the Philippines.

“I joined in the Color Run and I ran, and it was nice and fun,” said Rania who came with her cousins and aunt. “On a scale of one to 10, I think this was a nine. It was special because I got colorful and my hair got more beautiful.”

Rania, like all other runners who completed the course, received a medal commemorating the achievement.

The Color Run took participants along a 5-km path, and with every kilometer completed, those taking part would be showered by a single bright color. Each 1-km marker had its own color, so participants became more and more colorful as they progressed. 

Widyan Ayash, a mother from Syria, attended the event with her husband, Wael, and her daughter, Naya. “This is something new in Saudi Arabia,” she said. “We went through the five stops and at every stop there is a color that people start throwing on you, having fun, laughing, listening to nice music. The kids were very happy. It was a very nice family activity that we completed and we all got our small medals.”

By the time they reached the finish line, they were all a rainbow blend of neon colors that most laundromats would consider to be a nightmare. But no one Arab News spoke to said that they were rushing home to do laundry. 

It was quite the opposite.

The Color Run, also known as the ‘Happiest 5K on the Planet,’ celebrates healthiness, happiness and individuality.  (AN photo by Essam Al-Ghalib)

“I am not going to wash my clothes,” said Jessica, a nurse at John Hopkins who has lived in the Kingdom for three years. “I am going to keep them as they are, to keep reliving the experience. It was a memorable day for everyone.”

Jennilyn Martha, another nurse, also had an exciting day. 

“I came here to join the Color Run,” she said. “It was so fun, and it is the first time it happened in the Kingdom. It was really great and we were excited. We walked and jogged and ran for 5 km. It was a good experience.”

Manal Bahareth, from Ras Tanura, also joined the Color Run.

“I had a great time,” she said, as she brandished her completion medal. “I finished the 5 km. It was kind of hard. I walked and ran. There has been great improvement in the country now and we should have more and more events like this.”

The Color Run, also known as the “Happiest 5K on the Planet,” celebrates healthiness, happiness and individuality. 

According to the Color Run website, it is the largest running series in the world and has been experienced by more than 7 million people in more than 40 countries.