Najm’s new corporate identity in line with Vision 2030

The new identity was unveiled at the Traffic Safety Conference in Riyadh.
Updated 12 March 2019
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Najm’s new corporate identity in line with Vision 2030

Najm for Insurance Services has launched a new corporate identity, reflecting its strategy which aims at integrating its automation, awareness and customer services. The identity also affirms Najm’s commitment toward increasing and promoting traffic safety awareness across the Kingdom and achieving transparency in the company’s operations.

The new identity was unveiled at the Traffic Safety Conference in Riyadh, in the presence of Major General Mohammed Al-Bassami, director general of Traffic Department; Abdullah Al-Tuwaijri, director general of insurance supervision at the Saudi Arabian Monetary Authority (SAMA); Hesham Al-Sharif, chairman of Najm; and Dr. Mohammed Al-Sulaiman, CEO of Najm, in addition to several local and global insurance representatives and specialists. 

Najm CEO Dr. Al-Sulaiman said the company’s relaunched identity is in line with the targets outlined in the National Transformation Program 2020, which aim at enhancing digital services throughout various sectors. This, in turn, supports the realization of the objectives of the Saudi Vision 2030, he said. 

“We have launched a new identity that reflects our strategy and future objectives driven by our approach to constantly develop our services and keep up with the latest updates in insurance services. This further enhances Najm’s positioning as a leading vehicle insurance company in the Kingdom and the region,” Dr. Al-Sulaiman said. 

Maha Al-Shunaifi, director of corporate communications and marketing at Najm, said the new identity further strengthens the company’s awareness role by promoting a culture of safe driving.

“Our achievements formed a solid foundation for our new corporate identity. We have utilized information systems and modern technologies that enabled surveyors to reach accident sites at record speeds. We have also facilitated e-transactions for insurance companies through an online portal that provides most services related to insurance policyholders,” added Al-Shunaifi.


Marriott hotel, apartments open in Riyadh’s DQ

Updated 21 March 2019
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Marriott hotel, apartments open in Riyadh’s DQ

Marriott International and Dur Hospitality this week celebrated the opening of the Riyadh Marriott Hotel Diplomatic Quarter and Marriott Executive Apartments Riyadh, Diplomatic Quarter. The complex is strategically located in the heart of one of the most sought-after areas in the city with easy access to key embassies and major corporate headquarters, and a 30-minute drive from King Khalid International Airport. 

“We are delighted to enhance our footprint in Saudi Arabia with the opening of two strategically important hotels that not only complement each other but also deliver very distinct brand experiences. Saudi Arabia continues to be one of our key markets and we are delighted to further strengthen our partnership with Dur Hospitality,” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International.

The hotel is inspired by Wadi Hanifa, a beautiful desert oasis running through Riyadh. The low-rise hotel resembles the smooth, dry canyon walls that make for a dramatic arrival experience. Once you step inside, the waterways guide the way into the building, ushering guests through the arrival court into the palm-dotted oasis in the hotel’s courtyard. Planted cacti, flowering vines, plentiful blooming desert flora and native date palm trees create a calming ambiance, providing shade from the desert sun. 

The complex is the first five-star full service hotel in the Diplomatic Quarter and features 80 spacious modern rooms, and 140 fully equipped apartments. The deluxe rooms feature modern décor and ample work space, allowing guests to stay connected with in-room technology, including high-speed WiFi and bedside USB outlets. Guests staying in one of the six Premium Suites or the Presidential Suite can enrich their experience in the M Club Lounge offering an international buffet, hors d’oeuvre and local specialties 24 hours a day. 

The Riyadh Marriott Hotel Diplomatic Quarter houses three dining venues, Goji Kitchen — an all-day dining destination, a la carte restaurant Mesquite and Agave Café located in the lobby. The hotel offers multiple recreational areas surrounded by lush greenery. 

Muin Serhan, general manager of Marriott Hotels in Riyadh, said: “The opening of Marriott Riyadh and Marriott Executive Apartments Riyadh Diplomatic Quarter is considered an important milestone in our developing journey in the hospitality field; we are keen to provide a very special experience to our valuable guests whatever they are traveling for — business or leisure.”

He added: “And we are very proud to be part of the new Marriott travel program ‘Marriott Bonvoy,’ built on the belief that travel enriches its members and the world around them. Launching in February 2019, Marriott Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).”