Cameron Mitchell, CEO Majid Al Futtaim Cinemas

Cameron Mitchell
Updated 30 March 2019
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Cameron Mitchell, CEO Majid Al Futtaim Cinemas

  • Mitchell has been with Majid Al Futtaim Cinemas since January 2007
  • He has more than 20 years of extensive experience in the cinema industry

Cameron Mitchell is the chief executive officer of Majid Al Futtaim Cinemas at Majid Al Futtaim Ventures LLC based in Dubai, UAE. 

Majid Al Futtaim Cinemas is the owner and operator of the VOX Cinemas brand, which is the largest cinema exhibitor in the Middle East.

Mitchell’s responsibilities include overseeing Majid Al Futtaim Cinemas’ existing businesses and leading its expansion plans across the Middle East and North Africa region.

He has been with Majid Al Futtaim Cinemas since January 2007. Under his supervision, the company started a massive growth plan in 2013, which includes doubling its screen count and expanding into Oman and Lebanon. 

He has more than 20 years of extensive experience in the cinema industry. At the beginning of his career, Mitchell held various operational positions across Australia where he was responsible for setting up and the opening of several new complexes and cinema concepts across the country.

He then served in regional management for various territories in Australia.  Mitchell holds a bachelor’s degree in business management and marketing from Australia’s Griffith University.

Jeddah’s first VOX Cinema opened its doors to the public in January.  Speaking at the opening ceremony for Vox Cinemas in Jeddah‘s Red Sea Mall, Mitchell said Saudi Arabia had the capacity for high audience numbers.

“If you look at Dubai we have some 15 million customers there per annum. On the short-term goal in Saudi Arabia, we are expecting the market to reach about 30 million customers,” he said.


Innovative Saudi cultural center showcases world-famous ‘The Scream’ artist’s exhibition

Updated 26 June 2019
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Innovative Saudi cultural center showcases world-famous ‘The Scream’ artist’s exhibition

  • 40 works by Edvard Munch go on display for first time in Middle East

DHAHRAN: A dynamic Saudi cultural center is to showcase the works of one of the world’s most famous painters in an exhibition-first for the Middle East.

Forty pieces by Norwegian artist Edvard Munch, best known for his iconic “The Scream” painting, will go on public display at the King Abdul Aziz Center for World Culture (Ithra).

The special exhibition, titled “Landscapes of the Soul,” is the latest in a series of high-profile cultural events to be staged at the showpiece exhibition in Dhahran.

Developed by Saudi Aramco with the aim of stimulating knowledge, creativity and cross-cultural engagement, Ithra’s theater, museum, exhibition hall and art gallery complex forms a key part of the Kingdom’s Vision 2030 reform plan to promote culture and entertainment.

The Munch exhibition, which runs until Sept. 3, portrays the artist’s personal life experiences of misery, love, despair, loneliness and reflections of the soul, through his distinctive works.

“It is such an honor to host and introduce to Saudi Arabia, and indeed, the Middle East, the work of the world-renowned artist Edvard Munch,” Rania Biltagi, Ithra’s head of communications and partnership, told Arab News.

Munch’s (1863-1944) original exhibition has been located in Oslo, Norway since 1963, and the Saudi display is being staged in Ithra’s Great Hall in partnership with the Munch Museum in Norway.

As well as a lithograph version of his most famous painting “The Scream,” other works on show will include “Summer Night. The Voice,” 1894, “Self-Portrait,” 1895, and “The Sick Child,” 1896.

“A moment that stood out from the opening was when speaking to a couple visiting the exhibit, they mentioned that they were Norwegian and working in Saudi,” Biltagi said. “They explained that they had never had the chance to visit the Munch Museum in their homeland and what an unexpected pleasure it was to be able to see Munch’s work in Saudi.”

Biltagi added that the event epitomized the aim of Ithra in providing a platform to bring together cultures as well as people.

The center, featured in Time magazine’s list of the world’s top 100 places to visit, is a pioneer on the Kingdom’s culture and arts scene, organizing a variety of events, performances, programs and experiences to suit all ages and backgrounds. Previous exhibitions have included a focus on Saudi contemporary art, Leonardo da Vinci, and installations symbolizing creativity and innovation.