The Color Run debuts in KSA’s Eastern Province

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Organized in line with the GEA’s efforts to attract top entertainment offerings to Saudi Arabia, ‘The Happiest 5k on the Planet’ will make its mark on the Kingdom as part of this year’s worldwide ‘Color Run Hero Tour,’ with 15,000 participants expected in each city. (Photo Supplied)
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Organized in line with the GEA’s efforts to attract top entertainment offerings to Saudi Arabia, ‘The Happiest 5k on the Planet’ will make its mark on the Kingdom as part of this year’s worldwide ‘Color Run Hero Tour,’ with 15,000 participants expected in each city. (Photo Supplied)
Updated 19 March 2019
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The Color Run debuts in KSA’s Eastern Province

  • ‘The Happiest 5k on the Planet’ combines ‘fun, exercise and charitable giving’ during the Sharqiah Season
  • The Sharqiah project aims to deliver an extensive entertainment experience for both Saudis and visitors to the Kingdom

JEDDAH: For the first time in Saudi Arabia, The Color Run is coming to Sharqiah Season, which features more than 80 events in Eastern Province cities, and is the first of 11 scheduled festivals planned throughout the Kingdom in 2019. 

Sharqiah Season is a collaborative effort by the Saudi Commission for Tourism and National Heritage, the General Entertainment Authority (GEA), the General Culture Authority and the General Sports Authority.

The countdown is on for The Color Run, which takes place at the South Alkhobar Corniche on Saturday.

In this untimed 5-km event, runners — who start in white — are doused with various colors at every 1-km checkpoint.

Since its inception in 2012, The Color Run has seen more than 7 million participants in 40 countries, while donating more than $5 million to charities. 

Organized in line with the GEA’s efforts to attract top entertainment offerings to Saudi Arabia, “The Happiest 5k on the Planet” will make its mark on the Kingdom as part of this year’s worldwide “Color Run Hero Tour,” with 15,000 participants expected in each city.

The non-competitive run is not only an opportunity to create picture-perfect memories, but serves as a celebration of health, happiness and individuality. 

The GEA is supporting the event as part of its continued efforts to enrich the lifestyle of residents and citizens in line with the Kingdom’s Vision 2030 reform plan and the Quality of Life Program 2020.

The Color Run was hosted in the UAE twice in 2018, with massive crowds attending and cheering the runners. 

This year, the main theme is celebrating the hero in you, where nothing is impossible. Once the run is over, the fun will continue at the Finish Festival, a larger-than-life celebration with music, photo ops, activity booths, vendors, and more massive color throws.

“We are thrilled to be bringing The Color Run to Saudi Arabia. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objective to support and create new options that boost participation across cultural, entertainment and sports activities,” said the GEA’s Chief Operating Officer Sultan Al-Faqir.

“The Color Run, being held in our three biggest cities, will provide an exciting opportunity for thousands of families to engage in a healthy activity that combines fun, exercise and charitable giving.”

The Sharqiah project aims to deliver an extensive entertainment experience for both Saudis and visitors to the Kingdom.

The festival features events in Eastern Province cities, including Dammam, Dhahran, Alkhobar, Al-Ahsa and Jubail. Future seasons will focus on different areas of Saudi Arabia, with different entertainment options for each city. Upcoming seasons will focus on different areas, and also different parts of the year, such as Ramadan, Eid Al-Fitr and Eid Al-Adha.

"The Happiest 5k on the Planet" will make its mark on the Kingdom as part of this year’s worldwide ‘Color Run Hero Tour,’ with 15,000 participants expected in each city. (Photo Supplied)

Turki Al-Sheikh, chairman of the General Entertainment Authority, said in a statement that  the organization’s participation in the festival aligns with its goal of improving the quality of life in the Kingdom, and discovering local talent in various entertainment industries.  He also highlighted the importance of the entertainment sector and its contribution to the economy and the creation of jobs for locals, all important aspects of Vision 2030.

The opening night of Sharqiah Season on Thursday drew crowds of Saudis to the Alkhobar Corniche, despite strong winds and sprinklings of rain earlier in the day. Groups of friends stopping to take selfies and families with young children in tow wandered through the Entertainment Boulevard, lined with food stalls selling karak and koshari.

Earlier in the day, the mega event began with the opening of an exhibit featuring the work of Leonardo da Vinci at the King Abdul Aziz Center for World Culture (Ithra). 

The exhibit showcased some of Da Vinci’s original sketches, with several screens showing videos detailing how his designs have continued to inspire scientists and inventors in the modern era.

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Sharqiah Season continues until March 30, with upcoming weekends featuring sports events such as the Red Bull Air Race and the Formula 1 H20 boat race, as well as concerts in Dammam featuring Akon, Deadmau5, Pitbull and French Montana.


KSRelief signs agreements for relief to Lebanese, Syrians and Palestinians

Updated 25 April 2019
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KSRelief signs agreements for relief to Lebanese, Syrians and Palestinians

  • Al-Rabeeah: We have no hidden agenda in Syria and we work through international organizations

BEIRUT: The general supervisor of the King Salman Humanitarian Aid and Relief Center (KSRelief), Dr. Abdullah Al-Rabeeah, signed on Wednesday seven agreements with Beirut and international and civil organizations operating in Lebanon to implement relief projects targeting Syrian and Palestinian refugees as well as the most affected host communities in Lebanon.

Lebanese Prime Minister Saad Hariri, who participated in the symposium at the Four Seasons Hotel Beirut to sign the agreements, praised the strong Saudi-Lebanese relations, which have existed for decades, and stressed Lebanon’s keenness to ensure their permanence and development.

He said: “The meetings Al-Rabeeah has held with different Lebanese political and religious authorities over the past two days during his visit to Lebanon, under the guidance of King Salman, indicate the Saudi leadership’s true desire to deepen the fraternal ties with the Lebanese, support Lebanon’s unity, independence, sovereignty and coexistence formula, and protect its existence from the repercussions of all the fires, crises and interventions that plague many countries.”

During the symposium, which was attended by a large group of political, religious and social figures, Al-Rabeeah called on the international donor community to shoulder more responsibility.

Addressing the implementing bodies, he said: “It is time to reconsider your working mechanisms in order to develop them and improve procedures to avoid negative impacts.”

“What I mean by reconsidering working processes is that there is a need to work professionally and skillfully because there are not many resources, and we must eliminate bureaucracy and speedily make the most of resources,” Al-Rabeeah told Arab News.

He stressed the importance of developing a close partnership between the donor and the implementer of projects, highlighting that KSRelief’s work is subject to international and regional oversight mechanisms as well as its own internal control mechanisms.

“We have two strategic partners, and when agreements are signed with the recipients of assistance, this means accepting oversight terms,” he said.

Al-Rabeeah said: “Saudi Arabia supports the safe return of Syrian refugees to their country, and so is the case for Yemen.”

“Saudi Arabia has supported peaceful dialogues, which restore security and stability,” he said. “In order for this to happen in Syria, we support the efforts of the United Nations and implement (as KSRelief) relief programs inside Syria. We also have major programs and we count on the UN to ensure a safe return for Syrian refugees.”

On the Syrian regions in which KSRelief is implementing its programs and the difficulties faced, Al-Rabeeah told Arab News: “We have nothing to do with military or religious matters, and wherever there is security, we work. We also work through the UN and the international organizations inside Syria, and we do not have any hidden agenda in this field.”

He stressed that “participating in rebuilding Syria requires security and stability, and the Saudi leadership hopes for a peaceful solution as soon as possible. Until this is achieved, the relief work will continue and won’t cease.”

Al-Rabeeah announced that KSRelief is implementing a quality program to rehabilitate recruited children in Yemen alongside its education, protection, health and environment projects.

“There are those who recruit children to fight in Yemen, violating all humanitarian laws. Our center rehabilitates them so that they are not used as terrorist tools in the future,” he said.

Al-Rabeeah emphasized that Crown Prince Mohammed bin Salman’s Vision 2030 has given relief work its share, especially in terms of volunteering programs. “We have great examples involved in the field,” he said.

Among the signed agreements was one with the Lebanese High Relief Commission (HRC) to carry out a project to cover the food needs of Lebanese families.

Chairman of Lebanon’s High Relief Commission Maj. Gen. Mohammed Khair told Arab News that the agreement targets distributing 10,000 food rations to orphans, widows and destitute families in the poorest and most disadvantaged areas in Lebanon. “This project is encouraging and gives hope to people,” he said.

Khair said that there are 100,000 people in need in Bab Al-Tabbaneh district alone, pledging to commit to transparency during the implementation of the project. “It is not a question of sectarian balance; we are focused on those who are most in need,” he said.

The signed agreements include one for repairing, equipping, and operating the Prince Nayef bin Abdul Aziz Center for Dialysis at the Makassed General Hospital, an agreement with the UNHCR worth $5 million to implement a project for assisting the most affected Syrian families for six months, an agreement to support Souboul Assalam Association in Akkar (northern Lebanon), an agreement with the International Organization for Migration (IOM) to implement a project worth $3.8 million to cover the needs of Syrian families that are below the poverty line for a year, and an agreement with UNRWA to cover the medical needs and treatment of cancer and multiple sclerosis in Palestinian refugee camps in Lebanon.

UNRWA Commissioner-General Pierre Krahenbuhl said: “The challenge facing UNRWA after the reduction of its budget is maintaining the operation of its 715 schools in the Middle East.”

“Saudi Arabia is a key partner for us, and owing to its help, we will be able to help cancer and multiple sclerosis patients,” he said.