LuLu offers a taste of Britain in weeklong festival

British Consul General Seifeldin Usher inaugurated the event in Jeddah.
Updated 19 March 2019

LuLu offers a taste of Britain in weeklong festival

LuLu Hypermarket launched its annual British food festival on Monday. Titled “Food is Great Britain: Truly British, Truly Delicious,” the festival runs until March 24 and offers a wide variety of food products imported from the UK.

The launch event was inaugurated by Simon Collis, British ambassador to Saudi Arabia, at LuLu Hypermarket in Riyadh. British Consul General Seifeldin Usher inaugurated the event in Jeddah, while Gary Hunt, director of the British Trade Office, opened the festival in Alkhobar.

Ambassador Collis said: “I invite everyone to visit LuLu Hypermarket’s annual ‘Best of British’ festival. Over the last few years the British week has been very successful and gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food and cuisine. I am particularly pleased that this event is being held with active support from LuLu’s British subsidiary, the logistics and packaging center in Birmingham, a vital part of the LuLu Group’s strong partnership with the UK.”

Shehim Mohammed, director, Lulu Hypermarket Saudi, said: “For over two decades of serving a multi-ethnic customer base, LuLu has managed the lifestyle needs of both the locals and expat community. From food offerings to fashion, home essentials, electronics, and much more, it is a one-stop shop that showcases global flavors and culture. ‘Food is Great Britain’ is one such event that puts a spotlight on the traditional flavors, culture and quality produce of the UK. Our British sourcing offices and food processing units have helped us become successful in guaranteeing non-stop supply at the most competitive prices all year round.”

The retailer said it is continuously exerting its greatest efforts to provide and sustain the supply of global products at the best rates to its customers.

King Abdullah Economic City launches summer festival

Updated 22 July 2019

King Abdullah Economic City launches summer festival

King Abdullah Economic City (KAEC) has announced the launch of the Turquoise World summer season in the coastline of turquoise water on the Red Sea. 

Taking place until Aug. 31, the festival will feature a variety of thrilling events and activities that fulfill KAEC visitors’ and residents’ expectations, particularly those who are seeking a distinctive lifestyle of recreational and entertainment within a modern environment.

“In line with the Kingdom’s ambitious vision 2030, King Abdullah Economic City is living rapid growth in its several strategic sectors, including the quality of life program along with the tourism and leisure sector, in order to create a world of entertainment at the heart of our nation,” said Ahmed Linjawy, group CEO of KAEC.

“Set to become the leading destination on the Red Sea, KAEC is fully equipped for hosting and organizing massive events and activities due to its logistical and state-of-the-art infrastructure, including world-class social, sports and leisure facilities that have been developed to provide a high-quality environment to meet the needs of those who aspire to a luxury lifestyle overlooking the virgin beaches of the Red Sea.” said Linjawy.

The “Turquoise World” festival was inspired by KAEC’s new identity “Another World” to offer an exceptional experience that has been designed to entertain all family members, with unique direct turquoise view of the Red Sea. 

The festival offers a variety of exclusive activities and events at the Beach Walk, and range of water sports at the Yam Beach, and the Bay La Sun Marina and Yacht Club, including water games at Aqua Fun, K-MAX — the first multi-dimensional movie theater in the Kingdom, and Juman Karting, among others. 

In addition to top-class hotels with an elevated standard of living and services that make KAEC an ideal destination to visit and live.

King Abdullah Economic City is the largest privately funded new city in the world, situated on the west coast of Saudi Arabia. 

KAEC covers an area of 181 sq km of land, approximately the size of Washington DC. KAEC comprises King Abdullah Port, the Coastal Communities residential districts, the Haramain Railway district and the Industrial Valley. 

The city is under development by Emaar, The Economic City, a publicly listed Saudi joint-stock company established in 2006.