LuLu Hypermarket launched its annual British food festival on Monday. Titled “Food is Great Britain: Truly British, Truly Delicious,” the festival runs until March 24 and offers a wide variety of food products imported from the UK.
The launch event was inaugurated by Simon Collis, British ambassador to Saudi Arabia, at LuLu Hypermarket in Riyadh. British Consul General Seifeldin Usher inaugurated the event in Jeddah, while Gary Hunt, director of the British Trade Office, opened the festival in Alkhobar.
Ambassador Collis said: “I invite everyone to visit LuLu Hypermarket’s annual ‘Best of British’ festival. Over the last few years the British week has been very successful and gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food and cuisine. I am particularly pleased that this event is being held with active support from LuLu’s British subsidiary, the logistics and packaging center in Birmingham, a vital part of the LuLu Group’s strong partnership with the UK.”
Shehim Mohammed, director, Lulu Hypermarket Saudi, said: “For over two decades of serving a multi-ethnic customer base, LuLu has managed the lifestyle needs of both the locals and expat community. From food offerings to fashion, home essentials, electronics, and much more, it is a one-stop shop that showcases global flavors and culture. ‘Food is Great Britain’ is one such event that puts a spotlight on the traditional flavors, culture and quality produce of the UK. Our British sourcing offices and food processing units have helped us become successful in guaranteeing non-stop supply at the most competitive prices all year round.”
The retailer said it is continuously exerting its greatest efforts to provide and sustain the supply of global products at the best rates to its customers.