Lamborghini wows luxury car show in Jeddah

Lamborghini’s pavilion at the EXCS International Luxury Motor Show, which was held in Jeddah March 14-17, attracted a number of car enthusiasts and other visitors. (Supplied)
Updated 24 March 2019

Lamborghini wows luxury car show in Jeddah

Lamborghini Saudi Arabia participated in the EXCS International Luxury Motor Show, which was held in Jeddah March 14-17.
Wayne Banoub, COO of Samaco Automotive Company, the exclusive dealer of Lamborghini in the Kingdom, said: “Lamborghini cars are known worldwide as one of the most sophisticated cars, this famous brand has wide recognition in Saudi Arabia in particular and in the region in general; in view of its deep roots, elegance and development, it is one of the first luxury car brands that appeared in the Saudi market.”
Banoub said Lamborghini’s sales have doubled in Saudi Arabia since Samaco acquired its distribution rights last year.
“Over the years, this brand has played hard to fortify its place in the market and achieve a substantial portion in the market of luxury sports cars. Since Samaco got its dealership in Saudi Arabia, its sales have doubled and even exceeded our quota.”
Launched in 2018, the Urus is the world’s first sport SUV, delivering best-in-class lightweight technologies, with innovation in design and engineering.
The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l, the Urus claims one of the highest power outputs in its class and the best weight-to-power ratio.
Claimed as the Nürburgring-Nordschleife production car record holder, completing a 20.6 km lap in just 6:44.97 minutes, the Aventador SVJ is fitted with a naturally aspirated V12 engine which produces 770 HP and torque of 720 Nm partied with a 7-speed automatic transmission model ISR.
The Aventador SVJ is designed to achieve high performance and accelerates from 0 to 100 km/hour in 2.8 seconds with a top speed of 350 km/hour. The car is limited to 900 production units only.
The 12th edition of EXCS was held amid intense competition in the Saudi luxury car sector. The motor show provides a platform for luxury car companies and dealers in Saudi Arabia to showcase the latest models that arrived in the Kingdom during the year.
The luxury car sector is one of the fastest growing sectors of the automotive industry in Saudi Arabia, thanks to the increasing demand for this category of vehicles.
Lamborghini Car Owners Club organized a visit for a number of the club members to Lamborghini’s pavilion at the International Luxury Motor Show, where they interacted with other visitors, discussing the many features of Lamborghini cars.

SADAFCO program highlights importance of milk

Updated 22 April 2019

SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.