Game of Thrones season 8 to premiere on OSN

Daenerys and Jon from the Game of Thrones.
Updated 26 March 2019

Game of Thrones season 8 to premiere on OSN

Winter has officially come to the Middle East as the most anticipated TV season of all time — the eighth and final season of Game of Thrones — premieres on OSN next month.

Starting April 15, the HBO series will air weekly on OSN Series First HD at 10 p.m. with English and Arabic subtitles. 

Fans in the Kingdom can avoid the spoilers and watch the latest episodes at the same minute as the US, anywhere and on any device with OSN Play and On Demand from 4 a.m. from April 15.

OSN is also marking the arrival of season 8 with a social media competition calling on the region’s fandom to unleash their creativity. “From fashion or design to baking, braiding or painting, use your talents to show your love for the Throne. Simply share an image or a video of your GoT-inspired creations with #GoTosn on Twitter until April 15,” a press release said.

Entries will be shared on OSN’s website, where the post with the most votes will win a “GoT trip of a lifetime.”

SADAFCO program highlights importance of milk

Updated 22 April 2019

SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.