SADAFCO ‘food trucks’ tour Saudi Arabia

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SADAFCO’s booths, designed in the shape of a food truck, have been installed at malls such as the Red Sea Mall in Jeddah, Granada Center in Riyadh and Mall of Dhahran in Alkhobar.
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SADAFCO’s booths, designed in the shape of a food truck, have been installed at malls such as the Red Sea Mall in Jeddah, Granada Center in Riyadh and Mall of Dhahran in Alkhobar.
Updated 26 March 2019
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SADAFCO ‘food trucks’ tour Saudi Arabia

Saudia Dairy and Foodstuff Company (SADAFCO) is touring the Kingdom to promote Saudia’s new products, namely the fries and ketchup.

The tour kicked off last month in Riyadh and Jeddah and will run until the first week of April, when it will be in the Eastern Province.

SADAFCO’s booths, designed in the shape of a food truck, have been installed at malls such as the Red Sea Mall in Jeddah, Granada Center in Riyadh and Mall of Dhahran in Alkhobar.

“New product development is at the core of SADAFCO’s business strategy and we are always exploring exciting product options for both our valued and potential consumers in Saudi Arabia and across the region,” said Amani Essam Jamal, culinary marketing manager at SADAFCO. “The Saudia brand is synonymous with great-tasting, nutritious food products of high quality that complement the lifestyles of our consumers. We are confident that consumers will relish our fries and ketchup as we are the only company that provides both products within our portfolio.”

More than 600,000 people are expected to visit the booths during the tour.


Ascott spearheads Saudi recruitment drive

Updated 18 June 2019
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Ascott spearheads Saudi recruitment drive

The Ascott Limited is developing its training program across the group’s properties in Jeddah, whereby high-achieving Saudi nationals are trained in the array of skills needed to succeed in top managerial positions within the Kingdom’s burgeoning hospitality sector. 

To be eligible to join Ascott’s Saudi Graduate Program, Saudi graduates must have at least a bachelor’s degree with honors and be willing to learn and develop their career within an international group. The program comprises theory and practical training across all departments and is followed by overseas training in one of Ascott’s properties.

“We’re in the midst of an exciting period of growth in Saudi Arabia,” said Vincent Miccolis, Ascott’s regional GM for the Middle East, Africa, Turkey and India. “The Kingdom’s tourism industry is growing at an exponential rate and is creating many new jobs within the hospitality sector. We launched Ascott’s Saudi Graduate Program in line with the Saudi Commission for Tourism and National Heritage to promote, nurture and develop this valuable homegrown pool of young talent and offer successful individuals a dynamic career path within the Ascott group.

“In just a short amount of time the program has made a significant impact. Our turnover ratio of Saudi colleagues has fallen from 58 percent in 2016 to less than 15 percent to date in 2019; staff loyalty has been positively affected and guest satisfaction levels have increased. What’s more, Ascott Sari Jeddah was recently named as Saudi Arabia’s Leading Serviced Apartments 2019 for the second consecutive year in the annual World Travel Awards.

“We are also proud to announce that one of our current trainees who will shortly take on the running of a property, is female. A key element of Saudi Vision 2030 is job diversification and women’s access to the employment market, and at Ascott we are committed to playing an active role in making this a reality,” added Miccolis.

From on-the-job training in housekeeping, handling reservations, checking-in and checking-out procedures and managing VIP guests, Ascott’s graduates must master the day-to-day facets of how to run an international-standard serviced residence, in addition to behind-the-scenes essentials such as HR, sales and marketing, finance and procurement. 

While the Saudi Graduate Program is currently available only within Ascott’s Jeddah cluster of properties, plans are in the pipeline to roll out the scheme to all of the group’s residences in the Kingdom, including Riyadh, Alkhobar and Abha.

Ascott’s Jeddah properties include Ascott Tahlia Jeddah, Ascott Sari Jeddah, Citadines Al-Salamah Jeddah and Spectrums Residence Jeddah.

The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators. It has more than 58,000 operating units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as over 42,000 units, which are under development, making a total of more than 100,000 units in over 660 properties.