DUBAI: British-Indian model Saffron Vadher has appeared in a new campaign by e-tailer Net-a-Porter for its Ramadan capsule collections by 17 international designers.
The luxury ecommerce platform curated the selection of exclusive capsule collections by the like of Ralph & Russo, Jenny Packham, Naeem Khan, Carolina Herrera, Galvan and more.
“The interest in special pieces designed specifically for Ramadan alongside modest fashion in general has increased significantly over the past few years, not only in the Middle East, but globally. Our curation of 17 exclusives capsules purposely tailored to the occasion is our largest edit to date and will no doubt fulfil all our customers’ needs,” Elizabeth von der Goltz, global buying director of Net-a-Porter, said in a released statement.
Modelled by Vadher and shot by fashion photographer Alex Franco in Marrakech, the images show off an array of elegant kaftans, floaty dresses and Ramadan-ready eveningwear perfect for the inevitable litany of iftar and suhoor gatherings.
The looks were finished off with complementary jewelry by high-end labels Buccellati, Selim Mouzannar and Anissa Kermiche.
Other fashion houses set to take part include Louisa Parris, Marchesa, Marchesa Notte, Safiyaa, Talbot Runhof, Mary Katrantzou, Haider Ackermann and Etro.
Daniela Karnuts, founder of the London-based label Safiyaa, described exactly how the Ramadan capsule collection differs from the luxurious label’s other offerings.
“Our Ramadan capsule collection is a modern take on more covered silhouettes. I love to use capes and trails to accentuate the silhouette and for an elegant nuance,” she said in a released statement.
For her part, Vadher, who has walked the runways for the likes of Giambattista Valli and Hermès, posed up a storm at the poolside location in Marrakesh.
She most likely felt right at home in the array of kaftans and floor-length dresses since she seems to be particularly keen on comfortable fashion, telling Vogue India in May, “My own personal style is definitely anything comfortable.”
The model also spoke to the magazine about her multi-cultural background, saying: “I am very lucky; I get to celebrate both Christmas and Diwali because I come from two cultural backgrounds. Both are days where I can spend the whole day with my family.”