Expo 2020 Dubai invites world to ‘welcome the future’

Building on Expo 2020’s theme ‘Connecting Minds, Creating the Future,’ the campaign amplifies the message that everyone on the planet has a contribution to make.
Updated 01 April 2019
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Expo 2020 Dubai invites world to ‘welcome the future’

Expo 2020 Dubai unveiled on Sunday its latest global marketing campaign, called “Welcome the Future.” Celebrating humanity’s many achievements and calling on the world to come together to create a better future, the video-led campaign is an open invitation for all to join Expo 2020 on its journey, with the clear message: “We’re not done yet” in making progress.

Building on Expo 2020’s theme “Connecting Minds, Creating the Future,” the campaign amplifies the message that everyone on the planet has a contribution to make.

Expo 2020 will host 190 participating countries, each of  which will showcase its innovations, cultures and aspirations. Millions of visitors also will experience world-class architecture such as the Sustainability Pavilion and Al-Wasl Plaza, taste authentic cuisines from around the world, and enjoy more than 60 live performances a day. 

Sanjive Khosla, deputy chief visitor experience officer, Expo 2020 Dubai, said: “We’re excited to launch our first global campaign and to inspire the world to visit Expo 2020. This campaign reflects the positive and progressive spirit that has made the UAE the special hub for innovation and collaboration that the world has come to know.

“Expo 2020 Dubai continues to build on that spirit and will give millions of people from all over the world a once-in-a-lifetime opportunity to see what tomorrow will bring and to be part of creating a better future. We are inviting the world to ‘welcome the future’ while experiencing the extraordinary at the same time.”

Offering a journey of discovery through interactive exhibitions, live shows and entertainment, engaging discussions and educational forums, visitors will be challenged and inspired to become change-makers and be part of creating a sustainable future for generations to come. 

The marketing campaign reflects this voyage of human discovery using compelling cinematic visuals and slam poetry narration.

Between Oct. 20, 2020 and April 10, 2021, Expo 2020 Dubai expects to record 25 million visits, with 70 percent of visitors to come from outside the UAE — the highest proportion of international visitors in the 168-year history of World Expos. There will be more than 200 international participants, including 190 nations, businesses, non-government organizations and educational institutions. 

The expo site covers a total area of 4.38 square kilometer and is located adjacent to Al-Maktoum International Airport in Dubai South.

Expo 2020 Dubai is the first World Expo to take place in the MEASA (Middle East, Africa and South Asia) region. 

World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organization responsible for overseeing and regulating international exhibitions. Today, four types of expos are organized under the BIE’s auspices: World Expos, Specialized Expos, Horticultural Expos and the Triennale di Milano.


King Abdullah Economic City launches summer festival

Updated 22 July 2019
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King Abdullah Economic City launches summer festival

King Abdullah Economic City (KAEC) has announced the launch of the Turquoise World summer season in the coastline of turquoise water on the Red Sea. 

Taking place until Aug. 31, the festival will feature a variety of thrilling events and activities that fulfill KAEC visitors’ and residents’ expectations, particularly those who are seeking a distinctive lifestyle of recreational and entertainment within a modern environment.

“In line with the Kingdom’s ambitious vision 2030, King Abdullah Economic City is living rapid growth in its several strategic sectors, including the quality of life program along with the tourism and leisure sector, in order to create a world of entertainment at the heart of our nation,” said Ahmed Linjawy, group CEO of KAEC.

“Set to become the leading destination on the Red Sea, KAEC is fully equipped for hosting and organizing massive events and activities due to its logistical and state-of-the-art infrastructure, including world-class social, sports and leisure facilities that have been developed to provide a high-quality environment to meet the needs of those who aspire to a luxury lifestyle overlooking the virgin beaches of the Red Sea.” said Linjawy.

The “Turquoise World” festival was inspired by KAEC’s new identity “Another World” to offer an exceptional experience that has been designed to entertain all family members, with unique direct turquoise view of the Red Sea. 

The festival offers a variety of exclusive activities and events at the Beach Walk, and range of water sports at the Yam Beach, and the Bay La Sun Marina and Yacht Club, including water games at Aqua Fun, K-MAX — the first multi-dimensional movie theater in the Kingdom, and Juman Karting, among others. 

In addition to top-class hotels with an elevated standard of living and services that make KAEC an ideal destination to visit and live.

King Abdullah Economic City is the largest privately funded new city in the world, situated on the west coast of Saudi Arabia. 

KAEC covers an area of 181 sq km of land, approximately the size of Washington DC. KAEC comprises King Abdullah Port, the Coastal Communities residential districts, the Haramain Railway district and the Industrial Valley. 

The city is under development by Emaar, The Economic City, a publicly listed Saudi joint-stock company established in 2006.