Ashi Studio in the Big Apple… on a statue of Cardi B

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Cardi B arrives in an Ashi Studio creation for the 60th Grammy Awards on Jan. 28, 2018, in New York. (AFP)
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A sculpture of Cardi B at Spotify's RapCaviar Pantheon at Brooklyn Museum on April 02 in Brooklyn, New York. (AFP)
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Cardi B in the gown on social media. (Screenshot)
Updated 03 April 2019
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Ashi Studio in the Big Apple… on a statue of Cardi B

  • The US rapper revealed the creation in a short video she posted to her 42.6 million Instagram followers
  • Ashi Studio shared images and video of Cardi B’s statue on its Instagram account

NEW YORK: Hip-hop sensation Cardi B is being honored at New York’s Brooklyn Museum by Spotify, with a life-size sculpture wearing a gown by Beirut-based fashion house Ashi Studio, which is headed by Saudi-born founder Mohammed Ashi.
The US rapper revealed the creation in a short video she posted to her 42.6 million Instagram followers on Wednesday. “If you’re in the New York area make sure you check out my statue in the Brooklyn Museum,” she wrote. “Make sure ya take pics and tag me.”
Besides the New-York born rapper, Jaden Smith, Juice WRLD and Gunna are also new honorees of the Spotify RapCaviar Pantheon in an exhibit from April 3 to 7. The streaming service’s popular playlist is celebrating the four performers for their impact on hip hop.
Ashi Studio shared images and video of Cardi B’s statue on its Instagram account, also inviting fans to check out the creation at the museum. The designer also thanked Cardi B’s stylist Kollin Carter, who is credited with introducing the singer to the label.
Cardi B, who describes herself as a “regular, degular, shmegular” girl from the Bronx, is quite the fan of the Arab designer. She wore a daring gown by the fashion house for her music video “Money” released in December last year.
In the video, the artist appears with her baby girl Kulture, who was born in July, while wearing a black, floor-length gown by Ashi Studio’s Autumn-Winter 2018-19 couture collection.
The “Please Me” rapper wore a custom-made pleated ivory lace dress with butterfly sleeves and tail by the Saudi couturier to the 2018 Grammy Awards. She had attended the Clive Davis Pre-Grammy Gala in New York City donning a strapless, cream-colored Ashi Studio tuxedo-style gown just hours earlier.
The Arab fashion house hit headlines last month when Bollywood star Deepika Padukone described a pink Ashi Studio gown she wore to Cannes in 2018 as the “most extravagant” outfit she had ever worn, in an interview with Vogue magazine.
The dress, featuring huge pink ruffles and a voluminous, tiered skirt, was also worn by Beyonce for a concert in Johannesburg that honored the life of Nelson Mandela in December.


‘Walk with a statement:’ The Nou Project announces new sneaker designs

Updated 25 May 2019
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‘Walk with a statement:’ The Nou Project announces new sneaker designs

  • The re-design came in three new colorways: Grey, burgundy and navy
  • The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition

DUBAI: Tucked away in Dubai’s artistic and cultural Alserkal Avenue, Saudi brand The Nou Project announced the latest re-design of its classic sneakers — the all-new ultra-low tops.

In a one-night only pop up in KAVE café, the brand’s founder, Nour Al-Tamimi, and co-designer, Basma Chidiac, announced the re-design that came in three new colorways: Grey, burgundy and navy.

“We want people to be able to walk with a statement,” Al-Tamimi told Arab News as she showed off her previous collections.

The pop up featured a 50 percent discount on all pairs, as well as two artists and a calligrapher available for buyers to customize any of the newly-bought sneakers. Tables topped with board games lined the space, while popcorn and cotton candy was also handed out­ to attendees.

With an environmental and sustainable mindset, the duo has invested heavily in the use of Micro Fiber material, which is also known as “Vegan Leather,” instead of actual leather. They are already known for their recycled rubber soles, a unique calling card for the edgy, homegrown brand.

Reported as the Kingdom’s first major sneaker brand, Al-Tamimi had no idea she would find such success when she started out.

“I had no idea this would become my life today,” Al-Tamimi said in a previous interview. “It’s exciting to be the first Saudi sneaker brand — that’s a milestone in itself.”

The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition — some of their sneakers feature striking and often thought-provoking artwork.

The new designs were created in collaboration with artists Nika Fontaine, Baron Von Fancy and Franz Klainsek who designed each pair with their unique style, ranging from street art to digital image manipulation and pop art.