Cityscape Jeddah wraps up with high visitor turnout turnout

The Cityscape Jeddah 2019 exhibitor profile included some of the biggest names within the local, regional and international segments including Arada Development LLC and Architecture & Planning Group.
Updated 08 April 2019
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Cityscape Jeddah wraps up with high visitor turnout turnout

Cityscape Jeddah 2019, the largest international real estate exhibition in Saudi Arabia, saw strong visitor turnout for its three-day run at the Jeddah Center for Forums and Events.
Held under the patronage of the Minister of Housing Majed bin Abdullah Al-Hogail, the show, which opened Friday and ran through Sunday, hosted more than 50 exhibitors from six countries.
Commenting on Friday, organizers Informa Exhibitions said they anticipated substantial event growth for the 2020 edition.
“All the signs are encouraging,” said Mohaned Yaman, exhibition manager, Cityscape Jeddah. “The Saudi real estate market is undergoing transformation spurred by major government initiatives while exhibitors say Saudi investors remain committed to real estate as their main investment vehicle.”
“We are confident that the show will attract upwards of 8,000 interested buyers and that this event will experience substantial growth going forward because of positive market fundamentals aided by the opening of an Informa Exhibitions’ branch in Saudi Arabia. The permanent Informa Exhibitions presence will tie us heavily into the Kingdom and enable us to provide ever keener insights into market developments and adjust our offering according,” Yaman added.
The Saudi government is looking to increase the property sector’s GDP contribution from 5 percent to 10 percent by 2020, reducing the average waiting period for citizens to obtain housing financing from 15 years to five.
The Cityscape Jeddah 2019 exhibitor profile included some of the biggest names within the local, regional and international segments including Arada Development LLC, Architecture & Planning Group (APG), Arton Capital, Global Citizenship Partner, Aldar, principal sponsor, City Edge, Diyar Al-Muharraq and MSQ Property.
Overseas developers looking to lure Saudi investment included Turkey’s Keleşoğlu, which is selling property in its Deniz Istanbul marina-front project, and Dubai-headquartered Arada, which made its Cityscape Jeddah debut and launched an entirely new type of real estate investment opportunity for the Gulf — Nest, a student housing complex in Sharjah lifestyle megaproject Aljada.
Also for the first time, Cityscape Jeddah included Egypt’s top real estate developers together with the Egyptian Ministry of Housing in a joint promotion of investment opportunities in their country.
Visitors to the exhibition also participated in workshops, where participants gained deep insights into the Saudi government’s strategic objectives.
Dedicated panel discussions looked closely at economic diversification and delved into the Kingdom’s tourism and hospitality agenda in line with Vision 2030.
“Cityscape Jeddah 2019 could well be remembered as a tipping point for the Saudi real estate investment sector and is definitely on course to fulfill its role of connecting people, cities and ideas,” added Yaman.


SADAFCO program highlights importance of milk

Updated 22 April 2019
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SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.