Jewellery Salon 2019 opens today, celebrates 10 years

The event act as a gateway for foreign brands to gain the attention of an exclusive Saudi clientele.
Updated 08 April 2019

Jewellery Salon 2019 opens today, celebrates 10 years

The Jeddah Hilton hall will sparkle from Monday through Thursday this week for the 10th annual Jewellery Salon 2019, a well-established jewelry exhibition in the Kingdom.
More than 50 international companies are participating in the event, showcasing luxurious and well-crafted ornaments to an exclusive clientele.
Held under the patronage of Princess Latifa bint Saad, the annual event will offer a wide array of ornaments ranging from gold, silver, gem-studded jewelry to diamond and precious stones for visitors to explore.
The CSR (corporate social responsibility) strategy of this year’s event is in line with Crown Prince Mohammed bin Salman’s Vision 2030 to empower women and Saudi youth.
To celebrate 10 years of Jewellery Salon, organizers have invited 10 of the “most influential” Saudi women to share their success stories. Additionally, some of the country’s top female jewelers have also been invited to participate in the exhibition.
Since its inauguration in 2010, the event has provided a platform for young Saudi jewelry designers, helping them launch their own brands. Several successful local jewelry brands started their journey from Jewellery Salon, including Lillian Ismael, Tasneem Al-Tahini and Lina Al-Kherji.
The show running from April 8 to 11th in Jeddah, will open at 4 p.m. and close at 10 p.m.
The second edition of the event, which is organized by Sunaidi Expo & Conferences, this year will be held in Riyadh’s Al-Faisaliah Hotel from April 15 to 18th under the patronage of Prince Sultan bin Saud bin Mohammad.
The event is being held alongside fine watchmaking exhibition Salon des Grandes Complications (SDGC 2019).
Saudi Arabia has the highest concentration of wealthy families in the MENA region. As such the events act as a gateway for foreign brands to gain the attention of an exclusive Saudi clientele.

SADAFCO program highlights importance of milk

Updated 22 April 2019

SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.