Twitter teams up with 17 Middle Eastern media houses for featured content

The Twitter initiative comes in response to the growing demand for video content on the platform. (Shutterstock)
Updated 09 April 2019
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Twitter teams up with 17 Middle Eastern media houses for featured content

  • The collaboration allows Middle Eastern media to showcase some of their most popular shows on the social media platform
  • The Twitter initiative comes in response to the growing demand for video content on the platform

DUBAI: Twitter has teamed up with various media outlets from the Middle East, including MBC and Arab News’ sister publication - the lifestyle magazine Sayidaty, to feature special video content it was announced on Tuesday.

The collaboration allows Middle Eastern media to showcase some of their most popular shows on the social media platform.

The 17 partnerships include broadcast giant MBC Group, which will feature footage of popular TV shows including Arab Idol, The Voice, Top Chef and Project Runway.

Other entertainment channels include Abu Dhabi media, Dubai TV and Rotana.

Sport networks are also part of the team-up including WWE (which will air a show on the platform twice a week), top moments from international tennis grand-slams and Formula 1, as well as the African Cup of Nations.

Saudi football clubs Al-Ittihad and Al-Ahli have also partnered with Twitter to share special behind the scenes videos and interviews. Figures have shown that 82 percent of Twitter users in Saudi Arabia are interested in football, with 31 percent using the platform to see what has happened after a match has finished and 26 percent use it to follow as the game is happening.

Digital publishers such as Sayidaty, from Saudi Research and Marketing Group – the parent company of Arab News – will also be part of the collaboration, with two new Ramadan shows.

“My Ramadan Lady: Sabah Ramadan” will be broadcasted live on Twitter every day during the holy month. The show will talk about topics related to Ramadan, covering subjects on medical issues, food, cooking, education, fashions and religious information.

There will also be a show targeted towards men called “When Men Know” – also part of Sayidaty. The show will also be broadcasted live and will feature influential men and women who will discuss a variety of topics from fashion, to health to personal development.

The Twitter initiative comes in response to the growing demand for video content on the platform. According to information provided by Twitter, 72 percent of users consider it one of their main sources for video content online. 


Arab News women driving cover wins further recognition in DNA Paris Design Awards

Updated 23 May 2019
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Arab News women driving cover wins further recognition in DNA Paris Design Awards

  • Arab News scooped the awards for its front page by “New Yorker” illustrator Malika Favre, which was published to mark the move to allow women in Saudi Arabia to drive
  • It has won numerous awards since its publication and been one of the most retweeted artworks celebrating women driving in the Kingdom

LONDON: Arab News has continued its success on the international awards stage by winning two honorable mentions at the DNA Paris Design Awards.

The newspaper scooped the awards for its front page by “New Yorker” illustrator Malika Favre, which was published to mark the move to allow women in Saudi Arabia to drive.

The honorable mentions were for the categories “Graphic design - Editorial” and “Graphic design - Key art (Posters, covers, illustration).”

"For Arab News to be recognised again on a global scale with this award is a great honor," Simon Khalil, global creative director at Arab News, said. “Our women drivers cover has been recognised with eight design awards so far and this highlights just how important this moment in history was for women across the Kingdom.

 “Malika Favre was the obvious choice for our cover, and her illustration brilliantly captures the significance of this moment on the day Saudi Arabia changed forever."

The illustration was commissioned by Arab News for the cover of a special souvenir edition on June 24 of last year. It has become one of the most retweeted artworks celebrating women driving in the Kingdom.

The cover has won numerous awards since it was published. In March, it was recognized by SND awards, one of the most prestigious in the industry.

In February, the cover image was recognized in the international design awards run by “HOW” magazine.

The DNA Paris Design Awards honors international architects and designers “who improve our daily lives through practical, beautiful and innovative design,” according to its website.