Saudi Arabian Airlines wins awards for inflight entertainment, kits

Updated 09 April 2019
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Saudi Arabian Airlines wins awards for inflight entertainment, kits

Saudi Arabian Airline (Saudia), the Kingdom’s national flag carrier, has been voted the “Best Inflight Entertainment and Connectivity” and “Best First Class Amenity Kit — Middle East” provider at a prestigious awards ceremony.

The Pax International Readership Awards 2019 honored airlines from around the world in several categories related to inflight experience, such as food service, amenity kits and catering.

PAX International is a publication that focuses on passenger services and in-flight interiors. The magazine’s title refers to the term used by airline workers to describe passengers.

Readers of the magazine voted Saudia’s first class amenity kit as the best in the Middle East. The kit, designed by international guest amenity and hospitality specialist FORMIA, includes a variety of travel essentials in a bespoke premium travel pack for both men and women.

The other award is for the latest advancements in Saudia’s inflight entertainment program.

In the past year, Saudia has added more than 1,000 entertainment hours to its lineup and introduced a free onboard messaging plan — which is available on 104 connected aircraft and includes five chatting applications.

Saudia is the first and only airline in the world to provide a free social messaging plan that includes five of the most popular and widely used applications. Included in the plan is texting up to 10MB on the following applications: WhatsApp, Facebook Messenger, iMessage, WeChat and Instagram chat.

Moreover, since the start of this year, seven aircraft have been retrofitted to include new seatback TV screens and Wi-Fi connectivity. The new aircraft are operating on key European routes to Rome, Milan, Munich, Frankfurt, Geneva and Vienna.

With the new retrofitted aircraft, a new graphical user interface has been added, which comes with many innovative functions and options to add more comfort to the guest’s experience.

Saudia’s fleet includes latest state-of-the-art inflight entertainment systems and features, including more than 4,000 hours of Hollywood movies and latest television shows, box sets, music, multi-language, international and children’s programming, as well as digital and audio books and much more.


Saudi women boost Volkswagen sales in KSA

Updated 16 July 2019
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Saudi women boost Volkswagen sales in KSA

Samaco Automotive Company, the exclusive dealer for Volkswagen in Saudi Arabia, has announced a boost in sales to women following the first anniversary of women’s driving in the Kingdom. 

A milestone for women across the country with almost 50,000 driver licenses issued so far, the dealer has welcomed female drivers through the doors and as a result has experienced an increase in sales specifically to women, accounting for 25 percent of total sales so far for 2019. 

According to Samaco, the Volkswagen Tiguan is the No.1 choice for women and is preferred for its functionality and safety features. The Tiguan is closely followed by a popular car for larger families, the seven-seater Teramont — an SUV kitted with cutting-edge design and smart technology. 

Mohammed Moussa, general manager for Volkswagen at Samaco, said: “We are hugely proud to be a part of this exciting time for women across the country. Our increase in sales speak for themselves and we are honored to be the preferred choice for so many women and their families. With outstanding new models such as the latest Touareg and Teramont and the ever popular Tiguan, we have no doubt that Volkswagen will continue to play an exciting part of people’s journey to getting out onto the roads across Saudi Arabia.”

The increase in female Volkswagen owners in the Kingdom resulted in the first women’s car club forming earlier this year. Central to the creation of the club was Ammal Farhat, who has always been passionate about gender equality. She said the Volkswagen Women’s Car Club represents exactly that. 

“We were given the opportunity to drive a year ago and what a difference that year has made for thousands of women across Saudi Arabia. The Volkswagen Women’s Car Club unites us in a way that we never thought possible before. Now that we can get behind the wheel, we feel more empowered and have a greater sense of independence and control over our own lives,” said Farhat.

Samaco Automotive is the exclusive dealer of Audi, Volkswagen and Porsche cars in Saudi Arabia. The company provides a full range of services incorporating sales of new and pre-owned cars and commercial vehicles, leasing and full after-sales support with a dedicated service and parts team located at its showrooms and workshops in Jeddah, Riyadh and Alkhobar.