Ascott boosts KSA portfolio with new Alkhobar property

Citadines Al-Aziziyah Alkhobar will feature 36 studio apartments, 25 one-bedroom apartments and 30 two-bedroom apartments, as well as a 157-square-meter penthouse.
Updated 14 April 2019
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Ascott boosts KSA portfolio with new Alkhobar property

The Ascott Limited, the world’s largest serviced-residence owner-operator, has announced a new signing that will join its growing portfolio in Saudi Arabia: Citadines Al-Aziziyah Alkhobar. The property is set to open in late 2021 and will be Ascott’s seventh residence in the Kingdom and its third in Alkhobar.
The 92-unit residence is under construction on King Khalid Road in the Al-Aziziyah district to the south of the city. The location benefits from convenient transport links: King Khalid Road is the city’s main arterial highway, while the nearby King Fahd Causeway links Saudi Arabia with Bahrain. Dammam railway station is a short drive away and connects the Eastern Province to the Saudi capital, Riyadh.
Citadines Al-Aziziyah Alkhobar will feature 36 studio apartments, 25 one-bedroom apartments and 30 two-bedroom apartments, as well as a 157-square-meter penthouse. Facilities will include a residents’ lounge, swimming pool and gym, and a three-story adjacent car park for visitors’ use. Guests will also be within easy reach of the neighborhood’s public beaches, restaurants, shops and recreational facilities, including Half Moon Bay and Alkhobar Corniche.
“We are very pleased to announce details of our latest serviced residence in Saudi Arabia, in partnership with Nebras Tourism Company,” said Vincent Miccolis, Ascott’s regional GM for Middle East, Africa and Turkey. “In the four years since we launched our first property in Saudi Arabia, we’ve established a market-leading presence with an expanding portfolio of international-standard properties in key destinations.”
Al-Saggaf, GM of Nebras Tourism Company, said: “We are delighted to partner with The Ascott Limited, the leading serviced-residence operator in Saudi Arabia today, and introduce the Citadines brand into Alkhobar.”
“Saudi’s oil-rich Eastern Province is a key metropolitan region with Alkhobar as one of its fastest growing cities,” said Miccolis. “Citadines Al-Aziziyah Alkhobar will appeal to both business and leisure travelers who seek modern comforts, business connectivity and customized services. Furthermore, the property’s impressive amenities will appeal to long- and short-term visitors who enjoy the convenience and flexibility of a centrally located serviced apartment.”
Saudi Arabia represents an important growth territory for Ascott over the next few years, with further openings in the pipeline across the Kingdom.
The Ascott Limited is a Singapore company with more than 58,000 operating units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as more than 42,000 units under development, making a total of more than 100,000 units in more than 660 properties.
The company’s serviced-residence and hotel brands include Ascott, Citadines, Somerset, Quest, The Crest Collection, lyf, Harris, Fox Harris, Yellow, Pop!, Préférence and Harris Vertu. Its portfolio spans more than 170 cities across more than 30 countries.


Deal to create largest Arab digital marketing network

Updated 1 min 56 sec ago
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”