Celebrity stylist Kelly Lundberg offers fashion master class at Saudi Arabia’s KAEC

Kelly Lundberg speaks to students during the workshop. (AN photo)
Updated 15 April 2019
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Celebrity stylist Kelly Lundberg offers fashion master class at Saudi Arabia’s KAEC

  • Renowned entrepreneur praises her students’ openness and eagerness to learn 

JEDDAH: Celebrity stylist Kelly Lundberg concluded her final workshop at Views Hotel & Residences at the King Abdullah Economic City (KAEC) on Saturday. 

Lundberg, an entrepreneur, author and keynote speaker, has styled for many important events around the world including the BRIT Awards, the Grammys and the Dubai Film Festival.

The workshop was organized by Saudi company “Know” and ran for three days, focusing on style personality, body shapes and color. 

“We’ve been going through how to identify what style personalities there are, how to look at other people, how to identify body shapes. They (the attendees) have been learning about the fundamentals of fashion brands, what’s really important about a fashion brand in terms of what they need to have — authenticity, package consistency, uniqueness, a story. They’ve been learning how to style or edit someone’s closet or their own closet, and they’ve now got the tools and techniques to be able to go and do it straight away,” Lundberg said.

She added she was very happy with her students’ openness and eagerness to learn. 

“I think it’s really exciting because as much as it’s about fashion, one thing that really struck me was the eagerness to learn. There was a real hunger out there for knowledge. What Know has done really well is bring people to the Kingdom. Before it was always people from the Kingdom who had to travel if they wanted to learn.

“I think something that struck me — as an entrepreneur myself — was how entrepreneurial the Kingdom has become. Women are going out and doing what they want to do in terms of launching their own businesses, working in fashion and empowering other people. I think the openness and the hunger are two incredible things that you need to have and they’ve got it.

Kelly Lundberg speaks to students during the workshop. (AN photo)

“One of the main things that really inspires me is the sort of attitude that says: ‘Anything is possible.’ Look at where we are now — they have a vision, they build it and they follow through with it — that to me is inspiring.”

Ibrahim Binaquil, head of marketing and strategic alliances at KAEC, explained that the city wanted to champion a new modern Saudi way of life.

“Views Hotel is kind of an enabler, part of the puzzle that delivers the same message,” he said.

Saudi social media influencers, such as men’s stylist Faisal Al-Ghazzawi and TV stylist Noha Sindi attended the workshop.

“I have previously taken this course abroad, but I wanted to attend in my country. I was very happy that they brought Kelly. This is something new,” Al-Ghazzawi told Arab News.

“It’s a really good course to have here in Saudi Arabia. It’s good to have these fashion courses for up-and-coming fashion designers and stylists here in the Kingdom. I really admire Saudi Vision 2030, especially for women, because we have a lot to give to society, and I think it’s a great start,” Sindi added.


Where We Are Going Today: Cloud 9

Updated 19 July 2019
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Where We Are Going Today: Cloud 9

  • Cloud 9 has rapidly gained popularity in Jeddah

This is one of the most appropriately named cafes in Jeddah, because its coffee takes you to Cloud 9.

Cloud 9 has rapidly gained popularity in Jeddah, becoming the center of attention in events like the Gamers Con and XJED. The cafe itself is extremely cozy and is commonly defined as a place with good vibes and music, making it the best place for friends to spend time together.

For coffee they have trained baristas who add their own twists on the coffee, such as their salted caramel coffee, served with the rim of the cup coated in salt and caramel to add an extra punch of flavor.

They also serve amazing savory dishes such as their Fattoush Salad, Pronto Pasta. For people seeking healthier options, they have sweeter snacks such as granola with fruits.

And there is even more to the place than its amazing food and coffee — they also serve iced tea, making the cafe ideal for everyone who wants to have a fun time.