Celebrity stylist Kelly Lundberg offers fashion master class at Saudi Arabia’s KAEC

Kelly Lundberg speaks to students during the workshop. (AN photo)
Updated 15 April 2019
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Celebrity stylist Kelly Lundberg offers fashion master class at Saudi Arabia’s KAEC

  • Renowned entrepreneur praises her students’ openness and eagerness to learn 

JEDDAH: Celebrity stylist Kelly Lundberg concluded her final workshop at Views Hotel & Residences at the King Abdullah Economic City (KAEC) on Saturday. 

Lundberg, an entrepreneur, author and keynote speaker, has styled for many important events around the world including the BRIT Awards, the Grammys and the Dubai Film Festival.

The workshop was organized by Saudi company “Know” and ran for three days, focusing on style personality, body shapes and color. 

“We’ve been going through how to identify what style personalities there are, how to look at other people, how to identify body shapes. They (the attendees) have been learning about the fundamentals of fashion brands, what’s really important about a fashion brand in terms of what they need to have — authenticity, package consistency, uniqueness, a story. They’ve been learning how to style or edit someone’s closet or their own closet, and they’ve now got the tools and techniques to be able to go and do it straight away,” Lundberg said.

She added she was very happy with her students’ openness and eagerness to learn. 

“I think it’s really exciting because as much as it’s about fashion, one thing that really struck me was the eagerness to learn. There was a real hunger out there for knowledge. What Know has done really well is bring people to the Kingdom. Before it was always people from the Kingdom who had to travel if they wanted to learn.

“I think something that struck me — as an entrepreneur myself — was how entrepreneurial the Kingdom has become. Women are going out and doing what they want to do in terms of launching their own businesses, working in fashion and empowering other people. I think the openness and the hunger are two incredible things that you need to have and they’ve got it.

Kelly Lundberg speaks to students during the workshop. (AN photo)

“One of the main things that really inspires me is the sort of attitude that says: ‘Anything is possible.’ Look at where we are now — they have a vision, they build it and they follow through with it — that to me is inspiring.”

Ibrahim Binaquil, head of marketing and strategic alliances at KAEC, explained that the city wanted to champion a new modern Saudi way of life.

“Views Hotel is kind of an enabler, part of the puzzle that delivers the same message,” he said.

Saudi social media influencers, such as men’s stylist Faisal Al-Ghazzawi and TV stylist Noha Sindi attended the workshop.

“I have previously taken this course abroad, but I wanted to attend in my country. I was very happy that they brought Kelly. This is something new,” Al-Ghazzawi told Arab News.

“It’s a really good course to have here in Saudi Arabia. It’s good to have these fashion courses for up-and-coming fashion designers and stylists here in the Kingdom. I really admire Saudi Vision 2030, especially for women, because we have a lot to give to society, and I think it’s a great start,” Sindi added.


‘Age-Old Cities’ exhibition in Riyadh museum breathes new life into ancient sites 

Updated 19 April 2019
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‘Age-Old Cities’ exhibition in Riyadh museum breathes new life into ancient sites 

  • National Museum in Riyadh hosts digital show that tells the story of Mosul, Palmyra, Aleppo and Leptis Magna

JEDDAH: An exhibition that uses digital technology to revive the region’s ancient sites and civilizations that have been destroyed or are under threat due to conflict and terrorism opened at the National Museum in Riyadh on April 18.

“Age-Old Cities” tells the story of four historically significant cities that have been devastated by violence: Mosul in Iraq, Palmyra and Aleppo in Syria, and Leptis Magna in Libya. 

Using stunning giant-screen projections, virtual reality, archival documents and images, and video testimonials from inhabitants of the affected sites, the immersive exhibition transports visitors back in time and presents the cities as they were in their prime. 

It charts their journey from the origins of their ancient civilizations to their modern-day state, and presents plans for their restoration and repair. 

The exhibition has been organized by the Ministry of Culture in collaboration with the Institut du Monde Arabe in Paris. Riyadh is the first stop outside the French capital on the exhibition’s global tour. 

The exhibition follows last month’s unveiling of the Kingdom’s new cultural vision, which included the announcement of several initiatives, including a new residency scheme for international artists to practice in the Kingdom and the establishment of the Red Sea International Film Festival. 

Prince Badr bin Abdullah bin Farhan Al-Saud, minister of culture, said: “I am delighted to welcome the ‘Age-Old Cities’ exhibition to Riyadh. 

“It highlights the importance of heritage preservation, particularly here in the Middle East, and the vulnerability of some of our historic sites. 

“It must be the responsibility of governments to put an end to this damage and neglect, and to put heritage at the heart of action, investment, and policy.

“I will be encouraging my fellow members of government to attend this eye-opening exhibition in our National Museum, and hope to work in the future with partners, governments and experts to do what we can to secure our region’s heritage.”

The exhibition carries a significant message about the importance of preserving and protecting these precious but fragile sites — one which resonates strongly in the week when one of the world’s most-famous heritage sites, Paris’ Notre-Dame Cathedral, went up in flames.