Top five trends shaping KSA retail industry

Saudis visit the International Coffee and Chocolate Exhibition held at the Riyadh International Convention and Exhibition Center in the capital Riyadh on December 4, 2017. (AFP)
Updated 23 April 2019
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Top five trends shaping KSA retail industry

  • Artificial intelligence can identify consumer preferences with great accuracy

RIYADH: The Kingdom has a vast, young, tech-savvy population that is shifting behavior in Saudi Arabia, according to Ahmed Reda, MENA consumer industry leader for Ernst and Young (EY).
EY worked with more than 200 business leaders, futurists and industry experts through its FutureConsumer.Now program (FCN) to map the buying habits of consumers. “We asked questions such as how will consumers shop, eat, stay healthy, live, use technology, play, work and move in the future?” Reda said.
Here are some of the key trends powering the shift in consumer behavior and the retail industry in the GCC’s largest consumer base.
Data analytics and AI transforming traditional retail models: The new breed of GCC consumer expects a highly personalized experience. This will be even more critical as brand loyalty declines among GCC consumers. As analytics tools become increasingly sophisticated, the value of personalized data will grow. Artificial intelligence can identify consumer preferences with great accuracy.
Brands need to implement omnichannel strategies: In markets such as Saudi Arabia, which has some of the most affluent consumers, omnichannel strategies (any time, any place) are vital for companies to craft a user experience that cuts across online shopping, social media, mobile apps and conventional stores.
Physical stores still have a place: Online shopping has reduced the need for people to visit shops. Physical stores will still be a powerful asset if they are used for more than shopping. Retailers have a portfolio of well-located spaces that can be repurposed.
Rise of e-commerce: Physical stores won’t disappear, but the high penetration of smartphones and digital services has transformed the behavior of GCC consumers.
Value-seeking behavior after VAT: In a market that has been tax-free, the introduction of VAT, even at a relatively low rate of 5 percent, has caused a shift in consumer behavior. The average Saudi consumer is more cost-conscious than ever. Companies that can tap into additional value through economies of scale, or provide greater convenience, will reap the rewards. 


Middle East's love affair with the moon and space

Updated 6 min 28 sec ago
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Middle East's love affair with the moon and space

  • The UAE and Saudi Arabia are inaugurating a new era of Arab space exploration
  • Saudi Prince Sultan entered the history books when he journeyed into space on Discovery in 1985

RIYADH: It was a sleepy afternoon in Saudi Arabia, just days before schools were due to start after summer vacation. 

Fifty years ago today, Saudis joined the world in gathering around TV sets to watch a live broadcast of what was once thought impossible: American astronauts Neil Armstrong and Buzz Aldrin took man’s first steps on the moon. 

Armstrong famously said: “That’s one small step for man, one giant leap for mankind.” True to his words, advancement in space has skyrocketed since the Apollo 11 mission, opening up doors for space scientists to reach for the stars.

It was only 16 years later that Saudi Prince Sultan bin Salman became the first Arab, Muslim — and royal — astronaut to travel into space. Before traveling to Houston for the Apollo mission anniversary, he sat down with Arab News in an exclusive interview to talk about his NASA mission aboard the space shuttle Discovery in June 1985.

Prince Sultan, recently appointed chairman of the Saudi Space Commission, was only 13 when he watched the historic moon landing on TV. The picture quality might have been poor and the sound garbled, but footage of the landing captured his imagination.

“Humans made airplanes and made advances in industry, but for humans to leave their own planet, that’s really something else,” Prince Sultan told Arab News. 

Most Saudis and residents living in the Kingdom watched it on Saudi channels 1 and 3, owned by Saudi Aramco.

Hessah Al-Sobaie, a housewife from Al-Dawadmi, recalled watching the moon landing from her grandparents’ backyard as an 11-year-old. “It felt weird watching a human walk on the moon,” she told Arab News. “I remember the endless questions I asked as a child.”

It has been more than 30 years since space last had an Arab visitor (Syria’s Muhammed Faris became the second Arab in space on board USSR’s Soyuz spacecraft in 1987). But this September, the first Emirati will become the latest Arab visitor when he joins a team of astronauts at the International Space Station (ISS).

Hazza Al-Mansoori will travel to space on board a Soyuz-MS 15 spacecraft that is due to take off from the Baikonur Cosmodrome in Kazakhstan on Sept. 25.