The ethical gold rush: Gilded age for guilt-free jewelry

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Combining attractive and sustainable: this is the credo of a growing number of jewellers, who are putting forth their use of ‘ethical’, or ‘ecological’ gold for their jewels in an abundance of labels and specialized suppliers. (AFP)
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Chopard was the first big name to announce a purveyance in ‘100% ethical’ gold for its jewels and watches creation in 2018. (AFP)
Updated 21 April 2019
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The ethical gold rush: Gilded age for guilt-free jewelry

  • Specialized producers now tack a “fairmined” ecologically friendly label on their output
  • Swiss house Chopard last year became the first big name to commit to “100 percent ethical” creations

PARIS: Forget how many carats — how ethical is your gold? As high-end consumers demand to know the origin of their treasures, some jewellers are ensuring they use responsibly sourced, eco-friendly or recycled gold.
Specialized producers now tack a “fairmined” ecologically friendly label on their output, and the Swiss house Chopard last year became the first big name to commit to “100 percent ethical” creations.
The Geneva-based firm, which makes the Palme d’Or trophy for the Cannes Film Festival, says it now uses only verified suppliers of gold that meet strict standards to minimize negative environmental impacts of mining the precious metal.
Among the many certificates and standards claiming to codify “responsible” goldmining, two labels stand out.
They are “fairmined” gold — a label certified by a Colombian NGO — and the more widely known “fairtrade” label launched by Swiss foundation Max Havelaar.
Both support artisanal mines that seek to preserve the environment in terms of extraction methods, along with decent working conditions and wages for the miners.
Such production remains limited — just a few hundred kilograms annually. Global gold output by comparison totals around 3,300 tons.
Concerned jewellers are keen to ensure they can trace the source of their entire supply to an ethical production cycle and to firms certified by the not-for-profit Responsible Jewellery Council, which has developed norms for the entire supply chain.
RJC members must adhere to tough standards governing ethical, human rights, social and environmental practices across the precious metals industry.
The French luxury group Kering, which says it has bought more than 3.5 tons of “responsibly produced” gold since 2015 for its Boucheron, Pomellato, Dodo and Gucci brands, has committed to 100 percent use of “ethical” gold by 2020.
“We are trying to maximize the proportion of Fairmined and Fairtrade gold — but their modest production is in great demand so the bulk of our sourcing remains recycled gold, (which is) certified ‘RJC Chain of Custody’,” says Claire Piroddi, sustainability manager for Kering’s jewelry and watches.
Fairmined or Fairtrade gold is “about 10 to 12 percent more expensive. But recycled gold barely generates any additional cost premium,” Piroddi told AFP, since it was already refined for a previous life in the form of jewelry or part of a high-tech product.
Going a step further, using only precious metal from electronic or industrial waste is an original idea developed by Courbet, a brand launched just last spring.
“We do not want to promote mining extraction or use recently extracted gold, so we sought suppliers who recycle gold used in graphics cards or computer processors. That’s because we know today that more than half of gold’s available reserves have already been extracted,” says Marie-Ann Wachtmeister, Courbet’s co-founder and artistic director.
She says the brand’s watchwords are ethical and environmental consciousness.
“In a mine, a ton of terrain might contain five grams of gold, whereas a ton of electronic waste might generate 200 grams,” Wachtmeister says.
“Clients are also demanding an ecological approach more and more — they are aware of their day-to-day impact and consider the origin of what they wear,” she adds.
“The issue of supply really resonates with the public at large,” adds Thierry Lemaire, director general of Ponce, a jewelry firm that was established in Paris’s fashionable Marais district in 1886.
The company is RJC-certified and uses only recycled gold.
“There is a logic to that — if we want to do our work well, then let’s go the whole hog and respect nature. That can be done today because the entire chain has become standardised.
“Studios such as ours that work for major names on Place Vendome are all certified,” Lemaire says, referring to an upscale square in Paris.
He represents the fifth generation of family firm Ponce, which produces 45,000 gold rings a year from recycled gold.
Working in a pungent atmosphere of heated metal, refiners sit hunched over polishing machines, a large leather hide slung over their knees to catch the tiniest shaving.
“Every Friday, we have a great clearout and go over the workshop with a fine-tooth comb to pick up little bits of (gold) dust and shavings,” Lemaire says.
“Nothing is lost, it’s a truly virtuous chain.”


You’ll never eat alone at the ‘LiverFuul’ street food cart

Updated 22 May 2019
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You’ll never eat alone at the ‘LiverFuul’ street food cart

  • Many Egyptians support Liverpool FC because of Mohammed Salah
  • The dishes are named after various players in the team

CAIRO: In Ain Shams, just east of Cairo, an ordinary street food outlet has been transformed into something of a shrine to English football club, Liverpool FC.

The LiverFuul cart is testament to two things — Egyptians’ love of the fava bean dish called fuul and their adoration of Egyptian Liverpool striker Mohammed Salah.

Somehow, owner Mohammed Ibrahim Sayed managed to marry his love of food and football to create the café that is drawing cheers and laughs on social media.

(Arab News)

And he didn’t stop with the pun-tastic name, Sayed also came up with a slogan for his outlet based on the football club’s own — he changed “You’ll Never Walk Alone” to “You’ll Never Eat Alone” and came up with a logo based on Liverpool’s.

“We were thinking about a start-up for Ramadan and we landed on the idea of a fuul cart, which many Egyptians visit for the suhoor meal,” Sayed told Arab News.

“As for the name, (it had) to be different and, at the same time, relevant and trendy. Nothing was more trending than Liverpool FC in Egypt because of our Egyptian player Mohammed Salah. That’s how we landed on LiverFuul.”

(Arab News)

And the quirky, football-related names don’t stop there, each dish on the menu is named after a Liverpool player.

Peckish customers can order Wijnaldum falafel, named after the Dutch player, while those after a hearty dish of fuul can order the Origi beans, named after another player.

Defender Virgil van Dijk also has a dish named after him.

(Arab News)

"After the success we have found on the street and on social media platforms, we are thinking of expanding and thinking of more vehicles in different places in Cairo," Sayed said. 

“The young people come from everywhere in Cairo, in addition to the people of the neighborhood,” Sayed added.