PepsiCo encourages inclusiveness by teaching sign language

PepsiCo employees encouraged people on Jeddah’s Tahlia Street to learn basic sign-language gestures.
Updated 23 April 2019
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PepsiCo encourages inclusiveness by teaching sign language

Employees of the global food and beverage company PepsiCo participated in an awareness initiative to teach sign language to the community. The aim was to highlight the importance of inclusiveness of people with hearing impairments, in line with the Listen to Me week.

Five PepsiCo employees encouraged people on Jeddah’s Tahlia Street to learn basic sign-language gestures. Passersby were taught how to express “hello,” “thank you,” and “goodbye” in sign language, and were rewarded for their efforts with PepsiCo brands such as Lay’s, Sunbites snacks, and Aquafina water as a gesture of thanks to those who took the time to learn how to communicate with hearing-impaired people. 

Bander Albader, senior director of human resources at PepsiCo said: “We believe that a successful community is one in which every member has the opportunity to participate and thrive. Even being able to communicate in the most basic way, by saying hello, thank you or goodbye, has the potential to make someone with a hearing impairment feel more included. We have taken steps within our own company to ensure that we can provide opportunities for our hearing-impaired employees to succeed, including teaching sign language to our colleagues.” 

He said as an inclusive company, PepsiCo provides opportunities to all members of society. 

Since 2010, the company has incorporated practices that enable people with hearing impairment to integrate into the workplace, including a sign-language course that new employees are required to complete. Currently, PepsiCo employs more than 65 employees with hearing impairment. 

In 2018, the company received Mowaamah certification from the Ministry of Labor, in line with the aims of the National Transformation Program 2020 to enable people with disabilities to integrate into the workforce.


Alinma CEO shares leadership insights at Cambridge event

Alinma Bank CEO Abdulmohsen Al-Fares was a featured speaker at the recent Cambridge Islamic Finance Leadership Program.
Updated 21 July 2019
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Alinma CEO shares leadership insights at Cambridge event

Alinma Bank CEO Abdulmohsen Al-Fares was a featured speaker at the recent Cambridge Islamic Finance Leadership Program (IFLP), held at the University of Cambridge,  outside of London in the UK.
Al-Fares, who was named CEO of the Year by the Global Islamic Finance Awards, which is a program affiliate of Cambridge IFLP, spent more than an hour discussing his career in Islamic finance, his role in the establishment and growth of Alinma Bank, and his views on leadership and the vital importance of Islamic banking.
“It was indeed an honor to be asked to speak at such a worthwhile event, organized by a quality organization like Cambridge IFLP,” said Al-Fares. “The work they are doing truly supports banks like Alinma and others in the industry; and I feel strongly that with time, Islamic banking and finance will emerge as a fully-fledged alternative to conventional banking. I am, therefore, always pleased to support those organizations and individuals working toward this mission.”
Al-Fares thanked the organizers and lauded them for their efforts to enhance the profile of Islamic banking and finance.
Cambridge IFLP annually brings together 35-50 middle and upper managers from Islamic banking and finance institutions across the world. Over the course of a five-day intensive workshop held on the campus of the University of Cambridge, participants receive lectures on technical aspects of the industry, engage in group activities, and listen to lectures from experts and thought leaders within the industry.