Geely Auto, the largest privately-owned Chinese brand, unveiled the Preface Concept sedan, the brand’s first “high-end sporty sedan.” The Preface Concept further develops Geely Auto’s “Expanding Cosmos” design language and previews the sporty models that will be launched by Geely in the future.
Through the use of the flexible CMA architecture from its parent company Geely Holding Group, Geely Auto is able to create a vehicle that has a sporty and elegant profile.
Vice President of Geely Design Shanghai Guy Burgoyne said: “This is a continuation of Geely’s expanding cosmos design identity, reflecting that we have completed an orbit, but we are not simply going around again, we are sling-shotting ourselves forward, onwards to the next great challenge.”
The Preface Concept is designed with strong proportions, a wide wheel track and balanced wheel-to-wheel arch relationship, resulting in both muscular shoulders and powerful fenders.
The grille has been made wider and taller, allowing it to separate the headlamps, whilst black vertical lines help create the image of a floating central logo. To accentuate its sporting attributes, a slight recess has been added to the grille. Clamshell doors with frameless windows add a “high-tech futuristic” element to the model.