KAUST, Nesma Holding open Thuwal Embroidery Center

The embroidery center in Thuwal was opened under the patronage of Prince Badr bin Sultan bin Abdulaziz, deputy governor of Makkah region.
Updated 24 April 2019

KAUST, Nesma Holding open Thuwal Embroidery Center

King Abdullah University of Science and Technology (KAUST) and Nesma Holding celebrated the opening of an embroidery center in Thuwal under the patronage of Prince Badr bin Sultan bin Abdulaziz, deputy governor of Makkah region.

The Thuwal Embroidery Center is the result of the strategic partnership and mutual collaboration between the two entities, which aims to create opportunities for women in the area.

“At KAUST, we are committed to giving back to Thuwal by enhancing the lives of the local community. We strive to contribute to creating job opportunities and empowering the women of Thuwal. The Thuwal Embroidery Center is a living example of how our strategic partnerships and social responsibility go hand in hand,” said Dr. Tony Chan, president of KAUST.

The project aims to serve and enhance the standard of living in Thuwal and the neighboring villages, as part of KAUST and Nesma Holding’s commitment to social responsibility.

“We’re delighted that the agreement signed by Nesma and KAUST has become a reality and that 50 women from Thuwal and neighboring villages can now reap the benefits of meaningful employment,” said Noura Saleh Alturki, vice president, Nesma Holding.

The center will be run by 50 female employees. They are specialists in sewing and embroidery, in addition to management, storage and logistics and will be able to develop their skills while being supported with transport, childcare and education assistance. The center will produce polo shirts, uniforms and custom-made designed embroidery for KAUST and other corporate and individual clients.

“One of the best ways to improve local economies is to empower people. The Thuwal Embroidery Center in a primary example of KAUST’s many efforts to support our neighbors and drive economic growth,” said Dr. Najah Al-Ashry, senior associate to the president of KAUST for strategic national advancement.

Bahri promotes gender balance in workplace

Updated 21 May 2019

Bahri promotes gender balance in workplace

Saudi logistics and transportation company Bahri recently participated in the 13th Annual Maritime HR Conference in London. The company’s chief support officer Hisham Alkhaldi was invited as a guest speaker at the largest worldwide gathering of maritime HR professionals. 

Held at Leonardo Royal Hotel in London from May 9 to 10, the annual event discussed key issues facing HR teams in the maritime industry. The conference brought together regulators, industry-renowned speakers, business leaders, and nearly 200 delegates representing shipowners, ship managers, oil companies, and other maritime employers such as classification societies and P&I clubs. 

Speaking on the “Diversity and Inclusion in the Maritime Industry” panel at the conference, Alkhaldi put a spotlight on the under-representation of women in the workplace across industries, particularly in the maritime sector. Highlighting that only 2 percent of seafarers worldwide are women and less than 1 percent occupy leadership roles in the industry, he said that it has become imperative for various stakeholders in the maritime industry to step up both concerted and individual efforts to address these challenges effectively and swiftly. 

“As a result of constant and deliberate efforts to raise awareness about the importance and benefits of gender balance in the workplace, policymakers and businesses in the maritime industry increasingly identify equal opportunities as a top priority today. Promoting women’s participation at work is critical not only for accelerating economic growth and sustainable development but also for driving stronger bottom-line results for businesses,” Alkhaldi said.

“Similarly, a diverse workforce will lead to higher productivity and customer loyalty, and catalyze innovation, leveraging the perspectives and experiences of employees of different nationalities, and ethnicities. As an employee-centric organization, Bahri has incorporated diversity and inclusion in its human resources policies and processes.” 

Alkhaldi also shed light on Bahri’s initiatives aimed at embracing diversity and inclusion across all aspects of its business. The company has been striving to boost the participation of women in its operations, which reached 18 percent this year. Bahri has also teamed up with universities to develop programs that will help introduce students to the maritime sector and its services. 

At the heart of Bahri’s diverse and inclusive workforce is its “Talent Management Framework,” which provides a clear direction for strategically attracting, sourcing, managing, developing and retaining talents in the company. The framework was recently named the “Best Recruitment & Talent Management Strategy” at the inaugural CIPD Middle East People Conference & Awards. The company had also won in the “Best Talent Development Strategy” category at the Future Workplace Awards 2018.