Go from sunset to suhoor with Serb Studio

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Serb Studio’s entire Ramadan collection is available for purchase via its online store, serbstudio.com, throughout the Holy Month. (Supplied))
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Serb Studio’s Ramadan/Eid 2019 collection. (Supplied)
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Serb Studio’s entire Ramadan collection is available for purchase via its online store, serbstudio.com, throughout the Holy Month. (Supplied))
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Serb Studio’s Ramadan/Eid 2019 collection. (Supplied)
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Serb Studio’s entire Ramadan collection is available for purchase via its online store, serbstudio.com, throughout the Holy Month. (Supplied))
Updated 06 May 2019
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Go from sunset to suhoor with Serb Studio

  • Serb Studio was founded by Emirati siblings Noor, Sarah and Budoor Al-Khaja

DUBAI: You may not have heard of Serb Studio yet, but the modest fashion brand has already dressed famous YouTuber Haifa Beseisso — the Palestinian-American force behind “Fly with Haifa” — as well as Saudi-born Lujain Abulfaraj, co-founder and designer of Twothirds Design Studio. One of its outfits has also been spotted on UAE-based modest fashion influencer Saufeeya Bint Goodson (aka @saufeeya). Both Beseisso and Goodson have nearly half a million followers each on Instagram alone. That’s pretty good going for a label that debuted exactly a year ago last May.

You may be wondering what the label’s secret to its excellent exposure is, despite having only launched in 2018. Well, there’s no doubt an element of women supporting other women — Serb Studio was founded by Emirati siblings Noor, Sarah and Budoor Al-Khaja. But above all that, the designs are simple, elegant and beautiful, with clean cuts that suit any silhouette.

This clean trend continues in Serb Studio’s Ramadan/Eid 2019 collection, which the sisters say presents their “signature clean cut designs, with new touches of delicate embroidery.”

Taking inspiration from the trends of the Spring/Summer 2019 season, the sisters have combined the cuts with bold, colourful tones to create pieces that are “contemporary, culturally conscious yet timeless (and) that exude calm confidence.” Add to that Moroccan-style embroidery and you’re left with a spectacular line of abayas, dresses, kaftans, trousers and more. We’re sure we’ve spotted a cape or two in there too.

Dress for the occasion

The beauty of these pieces is that they are extremely versatile. You can go from sunset to suhoor quite easily, and the free-flowing material will leave you feeling comfortable throughout the evening. Highlights include a striking embellished kaftan, offered in a colour palette of red, metallic, copper, teal, white or black. While the pieces make for a great outfit for a special occasion, some of them can also be dressed down for work engagements.

It’s exciting to see where this new label is headed, as the Al-Khaja sisters no doubt have a bright future ahead of them. Not only can we see them appearing at local events such as Dubai Modest Fashion Week, they have the potential to gain exposure beyond the Gulf too.

“Serb Studio’s collection truly brings out the finest in a woman, making her look and feel empowered and confident in every piece,” the designers said in a statement, adding that the Dubai-based studio specialises in “of-the-moment modest clothing, crafted using exceptional and exquisite textiles that exude quality (and) modernity.

“Serb Studio’s take lends women a novel perspective on modest clothing, with its trendy kaftans, modern formal wear, evening abayas and comfortable travel wear.”

Serb Studio’s entire Ramadan collection is available for purchase via its online store, serbstudio.com, throughout the Holy Month.


Mariah Idrissi spotted at ‘The Lion King’ London premiere

Updated 15 July 2019
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Mariah Idrissi spotted at ‘The Lion King’ London premiere

DUBAI: British-Moroccan model and influencer Mariah Idrissi walked the red carpet at the European premiere of “The Lion King” in London on Sunday, and took to Instagram to share her excitement.

The model wore a simple white, button-down dress and a black turban — her signature hijab style. She took to social media to share photographs from the premiere, including a snap of the star-studded cast on stage.  

“Anyone who spends five minutes with me is witness to how much I love @disney lol. This movie is part of so many childhoods, so need I say more about going to see it when it’s out! Huge thank you to @asos and @disneystudiosukfor having me tonight (sic),” Idrissi captioned the trio of shots on Instagram.

Born and raised in London, Idrissi is of Moroccan-Pakistani descent and made headlines in 2015 when she became the first model to wear a hijab in a major international fashion campaign, starring in H&M’s “Close the Loop” adverts.
Since then, the 26-year-old has been at the forefront of the modest fashion movement, stylishly representing contemporary Muslim women and working with major retailers including MAC cosmetics and ASOS. She also featured in Rihanna’s Fenty Beauty campaign.

She was one of a number of influencers to attend the European premiere of the highly anticipated Disney flick and was joined on the red carpet by stars such as Beyonce and Jay-Z, as well as Meghan Markle and Prince Harry.

With a star-studded voice cast including Beyonce and estimated $250 million budget, Hollywood’s reigning hitmaker has spared no expense bringing arguably its most beloved source material roaring to photo-realistic life in “The Lion King,” the AFP reported.

(Instagram)

Expectations are sky-high for the film about young lion cub Simba avenging his father’s death to emulate the commercial success of “The Jungle Book” (2016), “Beauty and the Beast” (2017) and “Aladdin” (2019).

A trailer for the new “Lion King” was watched by 225 million people in its first 24 hours in November, shattering Disney’s record.

But while the film — set for release Friday — is being billed as the Mouse House’s latest “live-action” movie, it is in fact a different beast altogether.

With no human characters in sight, almost every shot — from the pixel-perfect hairs of Mufasa’s glistening mane to the eerily realistic hyena eyes piercing through the Elephant Graveyard gloom — was conjured from scratch using computer-generated imagery.

And yet “The Lion King” is not strictly a 3D animation either, in any conventional sense.

It is instead something totally new, said director Jon Favreau — a film shot by a traditional camera crew, but entirely inside a virtual reality 3D world.

Filmmakers and actors at the studio were able to don digital headsets and “step into” a video game-style African savannah to film — or simply watch — rough computer-generated versions of Simba and his pals cavorting through the Pride Lands.

“The crew would be able to put on the headsets, go in and scout and actually set cameras within VR,” Favreau told journalists in Beverly Hills this week.