Australia eyes Middle East’s halal meat market

Nick Meara
Updated 07 May 2019
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Australia eyes Middle East’s halal meat market

When Muslim customers buy Australian red meat, they can rest assured that it is not only fresh but also 100 percent halal, according to Nick Meara, international business manager for Meat & Livestock Australia (MLA) — MENA.

Australia has one of the strictest halal programs in the world. The Australian Government Authorized Halal Program (AGAHP) is undertaken in collaboration with the Australian government’s Department of Agriculture and Water Resources and Islamic organizations in the country. 

Important requirements of this program are that the animals are treated properly, have easy access to food and water and are free to roam.

Meara said that Australia, with its natural environment and high animal welfare standards, easily meets these requirements. “Additionally, all processing facilities in Australia employ only registered and trained Muslim slaughtermen. All slaughtermen are practicing Muslims and comply with their religious slaughter training based on Shariah principles,” he said.

Master Chef Tarek Ibrahim, the Middle East’s first master chef, said: “I have personally been to Australia and seen first hand the way animals are raised and the halal process that is being followed. As a Muslim, halal meat is very important to me and in my more than 30 years of experience traveling the world, I can confidently say that the Australian halal system is second to none.”

According to a recent Australian government report, Australian red meat is in demand in the Middle East and other major international markets.

The average customer’s perception of imported meat is that sourcing meat from so far away can affect the freshness and quality of the product. However, according to Meara, that is just not the case.

“State-of-the art technologies in Australia ensure that Australian lamb and beef is packed fresh and chilled to very low temperatures so it can be delivered to supermarkets in the Middle East in just a matter of days, and is still as fresh as the day it was packed,” he said.

The fresh meat is vacuum-packed to maintain freshness and quality, prevent bacterial growth and ensure an extended shelf life.


Deal to create largest Arab digital marketing network

Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”