LuLu Hypermarket has launched the “Happy Trolley” campaign as part of its corporate social responsibility activities for Ramadan.
A number of trolleys have been placed at different locations in the hypermarkets for customers to donate a product or more from their shopping baskets. The donations are distributed daily across the Kingdom in association with Ikhaa Charity, a humanitarian organization headed by the Saudi minister of labor and social development, Ahmad Al-Rajhi.
LuLu Hypermarket Director Shehim Mohammed said: “This Ramadan, we thought of including the community in this initiative. This unique campaign is committed to the humanitarian duty of extending help to the needy people and be socially responsible by maximizing our resources for a great cause. We thank our partners in making these charity projects possible.”
LuLu also joined hands with the Saudi Arabian National Guard (SANG) employees in offering special discounts on featured products in its stores. There are special cash counters for SANG staff wherein they can avail the offers.
Moreover, LuLu stores across the Kingdom will house a total of 170 stalls selling local products by Saudi entrepreneurs, as part of an initiative in partnership with the Ministry of Social Development.