Platinum Sands, a distributor of Ali Bin Ali brand of luxury watches and jewelry, has opened its second store in Riyadh’s Kingdom Centre.
At the inauguration ceremony, General Manager Shawky Al-Nassr cut the ribbon to mark the official opening of the boutique to the public. Joining him at the ribbon-cutting ceremony was Khalid Nashar, owner of Bravo. The event was attended by more than 100 prominent personalities, journalists and influencers, including Hala Al-Harthy, Sara Al-Kraidees and Narjis Al-Awami from MBC.
The luxurious ambiance of the store was enhanced by soft music playing in the background while guests enjoyed the hospitality of Fauchon Paris, Jeddah. Visitors toured the store and checked out the latest collections of watches and jewelry.
“We believe in the principle of always being the closest to our customers, and today we are with them in a place entirely characterized by luxury and sophistication, and in an ideal location to showcase our new product collections to an audience whose passion of luxury and sophistication is growing every day,” said Al-Nassr.
“We sought a celebration for our new boutique, which is illustrious in all aspects,” he added.
Also speaking at the event, Marketing Manager Arwa Al-Rimawi highlighted the success achieved by the brand and the competition created by it in the Saudi market.
“The company is constantly evolving, seeking all that is new and suits the modern tastes of both men and women,” she said.
The new boutique combines contemporary design with luxury and high-end display styles. On show are a variety of watch and jewelry designs and luxurious masterpieces.