New Platinum Sands store in Riyadh’s Kingdom Centre

General Manager Shawky Al-Nassr and Khalid Nashar, owner of Bravo, cut the ribbon.
Updated 14 May 2019
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New Platinum Sands store in Riyadh’s Kingdom Centre

Platinum Sands, a distributor of Ali Bin Ali brand of luxury watches and jewelry, has opened its second store in Riyadh’s Kingdom Centre.

At the inauguration ceremony, General Manager Shawky Al-Nassr cut the ribbon to mark the official opening of the boutique to the public. Joining him at the ribbon-cutting ceremony was Khalid Nashar, owner of Bravo. The event was attended by more than 100 prominent personalities, journalists and influencers, including Hala Al-Harthy, Sara Al-Kraidees and Narjis Al-Awami from MBC.

The luxurious ambiance of the store was enhanced by soft music playing in the background while guests enjoyed the hospitality of Fauchon Paris, Jeddah. Visitors toured the store and checked out the latest collections of watches and jewelry.

“We believe in the principle of always being the closest to our customers, and today we are with them in a place entirely characterized by luxury and sophistication, and in an ideal location to showcase our new product collections to an audience whose passion of luxury and sophistication is growing every day,” said Al-Nassr.

“We sought a celebration for our new boutique, which is illustrious in all aspects,” he added.

Also speaking at the event, Marketing Manager Arwa Al-Rimawi highlighted the success achieved by the brand and the competition created by it in the Saudi market.

“The company is constantly evolving, seeking all that is new and suits the modern tastes of both men and women,” she said.

The new boutique combines contemporary design with luxury and high-end display styles. On show are a variety of watch and jewelry designs and luxurious masterpieces.


Saudi women boost Volkswagen sales in KSA

Updated 16 July 2019
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Saudi women boost Volkswagen sales in KSA

Samaco Automotive Company, the exclusive dealer for Volkswagen in Saudi Arabia, has announced a boost in sales to women following the first anniversary of women’s driving in the Kingdom. 

A milestone for women across the country with almost 50,000 driver licenses issued so far, the dealer has welcomed female drivers through the doors and as a result has experienced an increase in sales specifically to women, accounting for 25 percent of total sales so far for 2019. 

According to Samaco, the Volkswagen Tiguan is the No.1 choice for women and is preferred for its functionality and safety features. The Tiguan is closely followed by a popular car for larger families, the seven-seater Teramont — an SUV kitted with cutting-edge design and smart technology. 

Mohammed Moussa, general manager for Volkswagen at Samaco, said: “We are hugely proud to be a part of this exciting time for women across the country. Our increase in sales speak for themselves and we are honored to be the preferred choice for so many women and their families. With outstanding new models such as the latest Touareg and Teramont and the ever popular Tiguan, we have no doubt that Volkswagen will continue to play an exciting part of people’s journey to getting out onto the roads across Saudi Arabia.”

The increase in female Volkswagen owners in the Kingdom resulted in the first women’s car club forming earlier this year. Central to the creation of the club was Ammal Farhat, who has always been passionate about gender equality. She said the Volkswagen Women’s Car Club represents exactly that. 

“We were given the opportunity to drive a year ago and what a difference that year has made for thousands of women across Saudi Arabia. The Volkswagen Women’s Car Club unites us in a way that we never thought possible before. Now that we can get behind the wheel, we feel more empowered and have a greater sense of independence and control over our own lives,” said Farhat.

Samaco Automotive is the exclusive dealer of Audi, Volkswagen and Porsche cars in Saudi Arabia. The company provides a full range of services incorporating sales of new and pre-owned cars and commercial vehicles, leasing and full after-sales support with a dedicated service and parts team located at its showrooms and workshops in Jeddah, Riyadh and Alkhobar.