When it comes to making decisions in our lives, we think we are in control. We think we are making smart, rational choices. But are we?
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. In this book, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities, says a review published on goodreads.com.
Not only do we make astonishingly simple mistakes every day, but we make the same “types” of mistakes, the writer discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They are systematic and predictable--making us “predictably” irrational.