What We Are Reading Today: Predictably Irrational by Dan Ariely

Updated 15 May 2019
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What We Are Reading Today: Predictably Irrational by Dan Ariely

  • We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own

When it comes to making decisions in our lives, we think we are in control. We think we are making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. In this book, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities, says a review published on goodreads.com.

Not only do we make astonishingly simple mistakes every day, but we make the same “types” of mistakes, the writer discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They are systematic and predictable--making us “predictably” irrational.


Rapper 50 cent embraces Saudi Arabia’s Jeddah World Fest with playful name change tweet

The ‘Power’ star joked about changing his name to “50 HALALA.” (AFP)
Updated 19 July 2019
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Rapper 50 cent embraces Saudi Arabia’s Jeddah World Fest with playful name change tweet

DUBAI:  US rapper 50 Cent took Twitter by surprise as he teased fans with a joke about a potential name change.

The ‘Power’ star joked about changing his name to “50 HALALA.”

This was after the rapper was added to Jeddah World Fest’s line-up in Saudi Arabia.

Tweeps took to the cheeky tweet by storm, replying with warm messages like “welcome to Saudi 50 HALALA.”

Another Saudi fan wrote, “many thanks 50 Halala.”

The music sensation told his 10 million followers, “I been around the world a few times there’s no place [like] JEDDAH.”

He also shared his experience at the festival with excited fans and wrote, “I had a ball at Jeddah fest, kingdom of Saudi Arabia.”

The music festival is part of the Jeddah Season of activities which falls under the Saudi Commission for Tourism and National Heritage’s (SCTH) ambitious program of seasonal entertainment for the Kingdom.