Saudi Arabia’s first multi-player VR gaming in Riyadh

Zero Latency has opened Saudi Arabia’s first next-generation VR gaming center in Riyadh.
Updated 19 May 2019
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Saudi Arabia’s first multi-player VR gaming in Riyadh

Next-generation multi-player virtual reality (VR) gaming has arrived in Saudi Arabia.
Zero Latency — a company that develops warehouse scale, free-roam, multiplayer VR gaming — is available now at its new arena in the Salma Center, Riyadh. It provides a large-scale immersive experience over 600 square meters of floor space.
VR gaming is where a person can experience being in a three-dimensional environment and interact with that environment during a game. The arena offers an experience where guests, along with their friends, family or colleagues, enter the virtual world together and experience what it is like to walk on a new planet or fight for survival, working as a team to fight off zombies or alien robots.
Doran Davies, CEO of Zero Latency in the Middle East, said: “Residents of Riyadh are always on the lookout for fun activities, the latest trends in gaming technology and new entertainment experiences to enjoy. Zero latency is a perfect fit for the Saudi market given the community’s hunger for new technology and entertainment.
“Our offering is unique in the market as we’ve eliminated the motion sickness sometimes associated with VR experiences using a combination of technology and proprietary software, hence the name Zero Latency."
Tickets cost SR150 ($40) for an hour-long experience, including a briefing, and are available at the venue or on the website.


Deal to create largest Arab digital marketing network

Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”