Forum to spotlight emerging technologies & Vision 2030

Chiara Palieri
Updated 19 May 2019
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Forum to spotlight emerging technologies & Vision 2030

The Saudi Emerging Technologies Forum will take place from Nov. 11 to 13 in Kempinski Hotel in Riyadh. It will be the first conference in the Kingdom to address the deployment of emerging technologies and the Vision 2030 plan for digital transformation that will power cities and economies of the Fourth Industrial Revolution.
AI is going to be a game-changer in the global economy and much of the value potential is up for grabs.
The annual growth in the contribution of AI is expected to range between 20-34 percent per year across the Middle East, with the fastest growth in Saudi Arabia, the UAE and Egypt.
The Riyadh forum will gather more than 500 government officials and senior level executives, and more than 50 speakers. It will feature 12 panel discussions with the participation of 900 attendees, 60 exhibitors, 12 certified technical workshops, 30 proof of concepts and live demo sessions, and a dedicated focus day for IIOT.
The forum will be chaired by Majed Alshodari, CISO at Allied Cooperative Insurance Group.
Mohammed Mahnashi, information security adviser of the Saudi Ministry of Foreign Affairs, said: “Saudi Arabia is the heart of the Arab and Islamic world, an investment powerhouse, and a hub connecting three continents. These three pillars form the basis of the Saudi Vision 2030, which lays out an an ambitious yet achievable blueprint, which reflects our country’s strengths and capabilities and depends on technology to achieve the goals.
“I believe the Saudi Emerging Technologies Forum is a key event to attend, to listen to and to discuss with experts in the National Transformation Program.”
Chiara Palieri, director of the Saudi Emerging Technologies Forum, said: “This event represents a turning point in the digital transformation domain in Saudi Arabia because it will be the only platform in the Kingdom that will celebrate the Vision 2030 digital transformation leaders who are driving the deployment of emerging technologies in government entities and private sectors.
“We are so thrilled to have received an enthusiastic response from government entities that will use the event to announce their latest digitization programs.”


Deal to create largest Arab digital marketing network

Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”