Marriott offers iftar packs for cab drivers in KSA

A cab driver at Four Points by Sheraton Makkah receives an iftar pack from the hotel staff.
Updated 19 May 2019
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Marriott offers iftar packs for cab drivers in KSA

Marriott International organized the 10th annual “Iftar for Cabs” initiative at its hotels in the Middle East and Africa, including 23 properties in Saudi Arabia. During the hour of iftar on Tuesday, cab drivers who drove through the main entrance of any of the participating hotels received complimentary iftar packs to break their fast.
Catering teams at each hotel prepared iftar packs, which included a diverse selection of food and beverage items. Associates from across various departments within the hotels, including catering, administration and guest services joined forces to bring the “Iftar for Cabs” initiative to life.
Launched in 2010, the Ramadan activity has turned into an annual tradition for many cab drivers throughout the region. The initiative has been widely appreciated by hotel owners, local communities and transport authorities.
“We thank the cab drivers who support our hotels throughout the year. ‘Iftar for Cabs’ embodies the spirit of Ramadan and we are extremely proud of our hotel teams as they unite to give back and recognize important members of our community,” said Guido de Wilde, chief operating officer, Middle East, Marriott International.
The initiative falls under Marriott International’s Sustainability and Social Impact Platform, Serve 360: Doing Good in Every Direction, which guides how the company makes a positive and sustainable impact wherever it does business. From empowerment opportunities to sustainable hotel development, the platform is designed to foster business growth while balancing the needs of associates, customers, owners, the environment and communities. One of the priority areas or “coordinates” of Serve 360 is Nurture our World. “Iftar for Cabs” is an initiative that directly supports this coordinate.


Deal to create largest Arab digital marketing network

Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”