DUBAI: The UN High Commissioner for Refugees (UNHCR) launched its new global campaign that brings to life stories of refugees in their efforts to find safety.
Launched during Ramadan, the “Be The Light” campaign highlights the stories of three refugees, and their struggles to get safety after being displaced from their homes, in a 90-second short film that will be aired on OSN and TV stations around the world. It is also available online.
The campaign, which was created in the UAE by communications firm Hill+Knowlton Strategies (H+K), highlights the concept of hope in the lives of forcibly displaced individuals, which the UNHCR pegged at a nearly 68.5 million. At present, 25.4 million are under the UN agency’s care.
“We want refugees to have the opportunity to look forward. At UNHCR, we are dedicated to saving lives, protecting rights and building a better future for refugees,” Omer Elnaiem, Head of Campaigns and Avocacy MENA at the UNHCR, said in a release.
Elnaiem said the number of refugees “is growing faster than the ability to respond,” and that the holy month of Ramadan is the perfect time to urge people to “Be The Light.”
“We wanted to create a campaign that brought to life the emotional and physical journey a refugee experience,” studio head at H+K MENA Elias Markopoulos said.
The UN seeks to raise awareness about these refugee experiences and to raise donation during Ramadan.
Watch the video here: