UN campaign asks people to ‘Be the Light’ for refugees this Ramadan

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The 90-second short film is available online. (Supplied)
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The campaign highlights the concept of hope. (Supplied)
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The campaign was created in the UAE by communications firm Hill+Knowlton Strategies. (Supplied)
Updated 21 May 2019
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UN campaign asks people to ‘Be the Light’ for refugees this Ramadan

  • The “Be The Light” campaign highlights the stories of three refugees, and their struggles to get safety after being displaced from their homes
  • The UN seeks to raise awareness about these refugee experiences and to raise donation during Ramadan

DUBAI: The UN High Commissioner for Refugees (UNHCR) launched its new global campaign that brings to life stories of refugees in their efforts to find safety.

Launched during Ramadan, the “Be The Light” campaign highlights the stories of three refugees, and their struggles to get safety after being displaced from their homes, in a 90-second short film that will be aired on OSN and TV stations around the world. It is also available online.

The campaign, which was created in the UAE by communications firm Hill+Knowlton Strategies (H+K), highlights the concept of hope in the lives of forcibly displaced individuals, which the UNHCR pegged at a nearly 68.5 million. At present, 25.4 million are under the UN agency’s care.

“We want refugees to have the opportunity to look forward. At UNHCR, we are dedicated to saving lives, protecting rights and building a better future for refugees,” Omer Elnaiem, Head of Campaigns and Avocacy MENA at the UNHCR, said in a release.

Elnaiem said the number of refugees “is growing faster than the ability to respond,” and that the holy month of Ramadan is the perfect time to urge people to “Be The Light.”

“We wanted to create a campaign that brought to life the emotional and physical journey a refugee experience,” studio head at H+K MENA Elias Markopoulos said.

The UN seeks to raise awareness about these refugee experiences and to raise donation during Ramadan.

Watch the video here:


Rwanda’s rhino population grows, tourists expected to increase

Updated 25 June 2019
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Rwanda’s rhino population grows, tourists expected to increase

  • There are only about 1,000 black rhinos left in the wild, Jes Gruner, the Akagera National Park manager, said
  • In 2017 tourism earned Rwanda $437 million

KIGALI: Rhino keepers who successfully delivered five endangered black rhinos to Rwanda spent months hugging and coddling them inside their transport boxes to prepare them for the journey, a rhino handler said as the animals were freed on Monday.
The two male and three female eastern black rhinoceroses were flown from Safari Park Dour Kralove zoo in the Czech Republic, where they had been getting to know each other after arriving from separate European parks.
“The preparation process took several months. It started in autumn last year when two animals were brought here from Denmark and England. They started to bond, which always takes weeks because black rhinos are very alert and nervous animals,” said rhino handler Jaromir Sejnoha from the Dvur Kralove Safari Park.
“In the final phase (of preparations) the rhino is trained to stay inside the box for several minutes. We feed them and hug them in there, so they aren’t scared of the box and become accustomed to it, and so on the day of transportation they don’t get nervous and the whole transportation goes smoothly.”
There are only about 1,000 black rhinos left in the wild, Jes Gruner, the Akagera National Park manager, said. The new arrivals mean Rwanda is home to 25 of them.
Tourism is a key foreign exchange earner in the East African nation, home to mountain gorillas and the so-called “Big Five” African game animals — lions, rhinos, elephants, buffalo, and leopard.
“Every year our tourism numbers are going up and bringing these rhinos I am sure will help,” Gruner said.
The park received 44,000 visitors who generated over $2 million last year, Gruner said.
In 2017 tourism earned Rwanda $437 million. Clare Akamanzi, chief executive of the Rwanda Development Board, said 2018 numbers were not yet ready due to a change of methodology.
The push for tourist dollars in not without controversy. The government’s 2018 deal to pay British football club Arsenal £30 million ($38 million) to have “Visit Rwanda” emblazoned on the team’s jersey was criticized by politicians in some donor nations who questioned whether it was a good use of money by a government still heavily dependent on foreign aid.