UN campaign asks people to ‘Be the Light’ for refugees this Ramadan

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The 90-second short film is available online. (Supplied)
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The campaign highlights the concept of hope. (Supplied)
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The campaign was created in the UAE by communications firm Hill+Knowlton Strategies. (Supplied)
Updated 21 May 2019
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UN campaign asks people to ‘Be the Light’ for refugees this Ramadan

  • The “Be The Light” campaign highlights the stories of three refugees, and their struggles to get safety after being displaced from their homes
  • The UN seeks to raise awareness about these refugee experiences and to raise donation during Ramadan

DUBAI: The UN High Commissioner for Refugees (UNHCR) launched its new global campaign that brings to life stories of refugees in their efforts to find safety.

Launched during Ramadan, the “Be The Light” campaign highlights the stories of three refugees, and their struggles to get safety after being displaced from their homes, in a 90-second short film that will be aired on OSN and TV stations around the world. It is also available online.

The campaign, which was created in the UAE by communications firm Hill+Knowlton Strategies (H+K), highlights the concept of hope in the lives of forcibly displaced individuals, which the UNHCR pegged at a nearly 68.5 million. At present, 25.4 million are under the UN agency’s care.

“We want refugees to have the opportunity to look forward. At UNHCR, we are dedicated to saving lives, protecting rights and building a better future for refugees,” Omer Elnaiem, Head of Campaigns and Avocacy MENA at the UNHCR, said in a release.

Elnaiem said the number of refugees “is growing faster than the ability to respond,” and that the holy month of Ramadan is the perfect time to urge people to “Be The Light.”

“We wanted to create a campaign that brought to life the emotional and physical journey a refugee experience,” studio head at H+K MENA Elias Markopoulos said.

The UN seeks to raise awareness about these refugee experiences and to raise donation during Ramadan.

Watch the video here:


Bollywood’s newest A-lister tackles caste, sexual violence

Updated 27 June 2019
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Bollywood’s newest A-lister tackles caste, sexual violence

  • It is rare for Bollywood to give top billing to two of India’s weightiest subjects
  • The film’s title refers to the section of India’s constitution which outlaws discrimination

MUMBAI: A young man with erectile dysfunction, a pianist who pretends to be blind, and a sperm donor raking in the cash: unconventional roles have catapulted Ayushmann Khurrana into Bollywood’s A-league.
Now the 34-year-old, one of the most popular actors in Hindi cinema at the moment, is set to tackle two of India’s weightiest subjects — caste discrimination and sexual violence.
Khurrana plays an upper-caste police officer assigned to investigate the rape and hanging of a low-caste woman in “Article 15,” which hits screens across India on Friday.
Such cases are depressingly common in the pages of India’s newspapers, but it is rare for Bollywood — renowned for its cheery song and dance routines — to give them top billing.
“This practice has been going on for decades. With a film like ‘Article 15’, the discussion about caste discrimination comes into the mainstream,” Khurrana said.
The film’s title refers to the section of India’s constitution which outlaws discrimination on the grounds of religion, race, caste, sex and place of birth.
The movie — directed by Anubhav Sinha — drew inspiration from several true stories, including a 2014 gang-rape and the 2016 flogging of a low-caste Dalit family.
It is a departure from Khurrana’s usual roles in family comedies, and Sinha was initially skeptical about casting the actor as police officer Ayan Ranjan.
“Ayushmann is aware of his branding as a family audience, which is why at first even I could not see him in this part. But I was stoked by his keenness and conviction for this subject matter,” Sinha said.
Khurrana began his career in theater, moving onto radio and reality TV before debuting in Bollywood in 2012 in the romantic comedy “Vicky Donor” where he played the sperm donor.
He gained widespread acclaim for “Shubh Mangal Saavdhan” (Beware of Marriage) in 2017 before notching two of the biggest hits of 2018, a year when several industry superstars flopped at the box office.
In crime thriller “Andhadhun” (The Blind Melody) he played a pianist who is the only witness to a murder; in “Badhaai Ho” (Congratulations), a shocked 25-year-old trying to deal with the news that his middle-aged parents are expecting their third child.
“After the success of the last few years I feel able to make courageous choices and choose radical cinema,” Khurrana said in a phone interview.
“The films I am doing are about content, credibility and respect,” he added.
Khurrana’s stock is on the rise outside of India too. “Andhadhun” recently grossed $43 million in China to become the third-highest grossing Indian film there ever.
He believes streaming platforms such as Netflix and Amazon Prime are increasing the reach of Indian films that break the usual Bollywood mold, and in turn spread his popularity, among India’s vast diaspora.
Khurrana returns to type for his next two offerings: “Bala,” where he will play a man trying to cope with premature balding, and “Dream Girl,” both due out this year.
He will then shoot alongside Bollywood megastar Amitabh Bachchan, before playing a homosexual man from a socially conservative family in “Shubh Mangal Zyada Saavdhan.”
Khurrana hopes the latter movie will help change attitudes in India, where gay sex was illegal until September last year.
“(A)... cruel bias against homosexuality still exists,” he said.
“A subject like this needs a mainstream actor and certain tonality to reach a larger population and start a conversation,” the actor added.