KSA gears up for record-breaking retail shopping in Ramadan

Managing Director and Board Member of Alhokair Fashion Retail Faisal Al-Jedaie.
Updated 21 May 2019

KSA gears up for record-breaking retail shopping in Ramadan

Ramadan is traditionally the retailing highlight of the year in Saudi Arabia and this year is no exception as malls across the Kingdom welcome hundreds of thousands of shoppers and visitors everyday.

Sales during the holy month have grown year on year — but within the Kingdom this is also part of a wider trend of increasing footfall, sales and an ever-broader range of retail options for families encouraging a booming domestic market.

Increasingly, retailers enjoy consistent growing sales throughout the month with a surge near the end of the month as families prepare for the Eid Al-Fitr holiday.

Saudi Arabia’s young population has a growing engagement with global brands that is driving an increasing demand for fashion retail.

During Ramadan last year, the Nakheel Mall location of Spanish fashion chain Zara was the brand’s second highest selling location worldwide. 

The confidence and optimism of retailers ahead of Ramadan also extends to the future. Alhokair Fashion Retail’s leading brands are opening new flagship stores across Saudi Arabia, and established brands are opening new chains within the Kingdom’s largest three cities — Riyadh, Jeddah and Dammam — in addition to smaller towns and cities across the country.

At Alhokair Fashion Retail alone, we are opening 110 new stores this year. The company is focusing its sights on investing in brands and storefronts that matter most to Saudis.

The Saudi market still has the potential to be better served in terms of malls and retail compared to its GCC neighbors, meaning the Kingdom’s population is yearning for variety and ingenuity in the retail experience. This is exactly what lifestyle fashion franchisees hope to achieve. 

At Alhokair Fashion Retail we are encouraged both by what is already becoming a fantastic Ramadan season and the underlying trends of the domestic Saudi market that together bode well for the long-term. 

A mix of new stores opening, new malls under construction and the way our increasingly sophisticated society recognizes the quality and diversity of the retail offering here means the prospects for the retail sector in the Kingdom have never been better.

The writer is the managing director and board member of Alhokair Fashion Retail

Tunisian pavilion at Souk Okaz depicts vibrant street life

Updated 17 August 2019

Tunisian pavilion at Souk Okaz depicts vibrant street life

Visitors to the Tunisian pavilion in the Arab Neighborhood at Souk Okaz can take a pleasant journey through its different sections, which creatively depict the daily pulse of life in the streets, landmarks and markets of Tunisia, welcoming people with a taste of its cuisine, its artworks and distinctive products. 

The Tunisian pavilion highlights the country’s architectural style, welcoming accents, fragrances and music. Visitors can look at and buy famous Tunisian carpets, derived from Berber heritage in various styles such as Margoum, Kilim, Zarbia and Bekhnouk. Visitors can also buy traditional footwear, made from a range of animal skins and embroidered with silk thread. 

The amber and perfume corner captures the eye and the nose, with delicate scents of musk, amber and aromatic oils, including radish oil, castor, ginger, black seed and flaxseed. Visitors can also see a range of carvings, including representations of the holy Kaaba, the Grand Mosque of Makkah, and Tunisian monuments and artworks. Visitors can also enjoy Tunisia’s popular cuisine, and experience its varied flavors, with dishes such as harissa, leblebi, fricassée and kafteji. 

The Arab Neighborhood is being hosted in Souk Okaz for the first time this year as part of Taif Season, which is running throughout August.

Taif Season, which started on Aug. 1, seeks to contribute to achieving the Kingdom’s Vision 2030 strategy, which aims to improve quality of life, raise living standards, and create career and investment opportunities.

Events throughout the month cover trade markets and tourist and historical monuments to enhance Taif’s historic and tourist status as a summer destination for Arabs and to promote the Kingdom as an international destination.