Bahri promotes gender balance in workplace

The 13th Annual Maritime HR Conference in London brought together nearly 200 delegates from the maritime industry.
Updated 21 May 2019
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Bahri promotes gender balance in workplace

Saudi logistics and transportation company Bahri recently participated in the 13th Annual Maritime HR Conference in London. The company’s chief support officer Hisham Alkhaldi was invited as a guest speaker at the largest worldwide gathering of maritime HR professionals. 

Held at Leonardo Royal Hotel in London from May 9 to 10, the annual event discussed key issues facing HR teams in the maritime industry. The conference brought together regulators, industry-renowned speakers, business leaders, and nearly 200 delegates representing shipowners, ship managers, oil companies, and other maritime employers such as classification societies and P&I clubs. 

Speaking on the “Diversity and Inclusion in the Maritime Industry” panel at the conference, Alkhaldi put a spotlight on the under-representation of women in the workplace across industries, particularly in the maritime sector. Highlighting that only 2 percent of seafarers worldwide are women and less than 1 percent occupy leadership roles in the industry, he said that it has become imperative for various stakeholders in the maritime industry to step up both concerted and individual efforts to address these challenges effectively and swiftly. 

“As a result of constant and deliberate efforts to raise awareness about the importance and benefits of gender balance in the workplace, policymakers and businesses in the maritime industry increasingly identify equal opportunities as a top priority today. Promoting women’s participation at work is critical not only for accelerating economic growth and sustainable development but also for driving stronger bottom-line results for businesses,” Alkhaldi said.

“Similarly, a diverse workforce will lead to higher productivity and customer loyalty, and catalyze innovation, leveraging the perspectives and experiences of employees of different nationalities, and ethnicities. As an employee-centric organization, Bahri has incorporated diversity and inclusion in its human resources policies and processes.” 

Alkhaldi also shed light on Bahri’s initiatives aimed at embracing diversity and inclusion across all aspects of its business. The company has been striving to boost the participation of women in its operations, which reached 18 percent this year. Bahri has also teamed up with universities to develop programs that will help introduce students to the maritime sector and its services. 

At the heart of Bahri’s diverse and inclusive workforce is its “Talent Management Framework,” which provides a clear direction for strategically attracting, sourcing, managing, developing and retaining talents in the company. The framework was recently named the “Best Recruitment & Talent Management Strategy” at the inaugural CIPD Middle East People Conference & Awards. The company had also won in the “Best Talent Development Strategy” category at the Future Workplace Awards 2018.


Deal to create largest Arab digital marketing network

Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”