Construction of Expo 2020 thematic districts complete

The districts are built by the UAE’s Al-Futtaim Construction and are already landscaped with water and shading features.
Updated 23 May 2019

Construction of Expo 2020 thematic districts complete

Construction of Expo 2020 Dubai’s petal-shaped thematic districts is now complete. This marks a significant milestone on the road to welcoming the world to the UAE for 173 days of fun, creativity and inspiration.

More than 100 million working hours have now gone into developing the site, including the completion of all shell and core works for the Opportunity, Mobility and Sustainability districts. Final building completion certificates have been received from Dubai Municipality, with all expo-led construction on track to be completed in the year before gates open. 

Built by the UAE’s Al-Futtaim Construction and already landscaped with water and shading features, the districts form the largest built-up area of the site and include 86 low-rise buildings that will house dozens of country pavilions, food and beverage outlets, retail, performance spaces and leisure areas.

Each district will be anchored by its own thematic pavilion and connected to the central Al-Wasl Plaza, set to be the next iconic structure of Dubai. 

Reem Al-Hashimy, minister of state for international cooperation and director-general, Expo 2020 Dubai, said: “The completion of the thematic districts is a significant milestone in our journey toward delivering an exceptional expo, including world-class design, as part of the UAE leadership’s vision to always achieve the highest standards and to show the world the spirit and creativity of our nation.”

Ahmed Al-Khatib, chief development and delivery officer, Expo 2020 Dubai, said: “This is the year of delivery, and the completion of the three thematic districts is a major construction landmark to be celebrated as we prepare to welcome the world in less than 520 days. It’s exciting to see the site evolve every day, and despite the pace of progress, we remain committed to quality and worker welfare.”

Deal to create largest Arab digital marketing network

Updated 17 June 2019

Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”