‘Walk with a statement:’ The Nou Project announces new sneaker designs

The Nou Project worked with artists who customized the shoes with their work. (Supplied)
Updated 25 May 2019
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‘Walk with a statement:’ The Nou Project announces new sneaker designs

  • The re-design came in three new colorways: Grey, burgundy and navy
  • The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition

DUBAI: Tucked away in Dubai’s artistic and cultural Alserkal Avenue, Saudi brand The Nou Project announced the latest re-design of its classic sneakers — the all-new ultra-low tops.

In a one-night only pop up in KAVE café, the brand’s founder, Nour Al-Tamimi, and co-designer, Basma Chidiac, announced the re-design that came in three new colorways: Grey, burgundy and navy.

“We want people to be able to walk with a statement,” Al-Tamimi told Arab News as she showed off her previous collections.

The pop up featured a 50 percent discount on all pairs, as well as two artists and a calligrapher available for buyers to customize any of the newly-bought sneakers. Tables topped with board games lined the space, while popcorn and cotton candy was also handed out­ to attendees.

With an environmental and sustainable mindset, the duo has invested heavily in the use of Micro Fiber material, which is also known as “Vegan Leather,” instead of actual leather. They are already known for their recycled rubber soles, a unique calling card for the edgy, homegrown brand.

Reported as the Kingdom’s first major sneaker brand, Al-Tamimi had no idea she would find such success when she started out.

“I had no idea this would become my life today,” Al-Tamimi said in a previous interview. “It’s exciting to be the first Saudi sneaker brand — that’s a milestone in itself.”

The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition — some of their sneakers feature striking and often thought-provoking artwork.

The new designs were created in collaboration with artists Nika Fontaine, Baron Von Fancy and Franz Klainsek who designed each pair with their unique style, ranging from street art to digital image manipulation and pop art.


‘I love the Arab side of my family’: Bella Hadid apologizes to Saudi, UAE fans after online backlash

US-Palestinian model Bella Hadid has taken to Instagram to apologize to her fans in Saudi Arabia and the UAE. (File photo: AFP)
Updated 18 June 2019
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‘I love the Arab side of my family’: Bella Hadid apologizes to Saudi, UAE fans after online backlash

DUBAI: US-Palestinian model Bella Hadid has taken to Twitter and Instagram to apologize to her fans in Saudi Arabia and the UAE after she was accused of being disrespectful by social media users.

It all kicked off when the 22-year-old supermodel uploaded a photo to her Instagram Stories on Monday, showing her boot pictured in front of an Emirates plane and a Saudia plane.

The hashtag #BellaHadidIsRacist started trending as some social media users felt the model was being disrespectful, but she quickly took to the Internet to set the record straight, saying “this was an honest mistake on an early morning” in a tweet.

 “I am posting this to clear up a few things that have been weighing on my heart,” Hadid wrote on her Instagram Stories Monday. “To begin, I would never want my posts or platform to be used for hate against anyone, especially those of my own beautiful and powerful heritage. I love and care so much about the Muslim and Arab side of my family, as well as my brothers and sisters throughout the world.”

Bella went on to address the photo, saying: “The photo of my shoe on my Story yesterday had NOTHING to do with politics. I promise. I never noticed the planes in the background and that is the truth. I would never mean to disrespect these airlines, let alone these amazing countries. I absolutely love these airlines, with the best planes and people (sic).” 

“I will be more responsible when bringing awareness to all causes, including my beloved Middle Eastern community. Thank you for taking the time. I love every single one of you,” she added.