‘Walk with a statement:’ The Nou Project announces new sneaker designs

The Nou Project worked with artists who customized the shoes with their work. (Supplied)
Updated 25 May 2019
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‘Walk with a statement:’ The Nou Project announces new sneaker designs

  • The re-design came in three new colorways: Grey, burgundy and navy
  • The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition

DUBAI: Tucked away in Dubai’s artistic and cultural Alserkal Avenue, Saudi brand The Nou Project announced the latest re-design of its classic sneakers — the all-new ultra-low tops.

In a one-night only pop up in KAVE café, the brand’s founder, Nour Al-Tamimi, and co-designer, Basma Chidiac, announced the re-design that came in three new colorways: Grey, burgundy and navy.

“We want people to be able to walk with a statement,” Al-Tamimi told Arab News as she showed off her previous collections.

The pop up featured a 50 percent discount on all pairs, as well as two artists and a calligrapher available for buyers to customize any of the newly-bought sneakers. Tables topped with board games lined the space, while popcorn and cotton candy was also handed out­ to attendees.

With an environmental and sustainable mindset, the duo has invested heavily in the use of Micro Fiber material, which is also known as “Vegan Leather,” instead of actual leather. They are already known for their recycled rubber soles, a unique calling card for the edgy, homegrown brand.

Reported as the Kingdom’s first major sneaker brand, Al-Tamimi had no idea she would find such success when she started out.

“I had no idea this would become my life today,” Al-Tamimi said in a previous interview. “It’s exciting to be the first Saudi sneaker brand — that’s a milestone in itself.”

The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition — some of their sneakers feature striking and often thought-provoking artwork.

The new designs were created in collaboration with artists Nika Fontaine, Baron Von Fancy and Franz Klainsek who designed each pair with their unique style, ranging from street art to digital image manipulation and pop art.


World-famous Italian opera house debuts in Kingdom

Updated 16 June 2019
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World-famous Italian opera house debuts in Kingdom

  • Organized by the Saudi Culture Ministry, “An Italian Opera Journey” took place at the King Fahad Cultural Center
  • Only registration was required to attend the free event, which sold out almost instantly

RIYADH: Residents in Riyadh were treated on Friday to some of the best that Italian opera had to offer, with a performance by the symphony orchestra of the Teatro Alla Scala Academy, which made its debut in Saudi Arabia.
One of the most famous opera houses in the world, dating back almost 250 years, the academy offers world-class training in all disciplines of symphony, opera and ballet, under the supervision of famous musicians.
Organized by the Saudi Culture Ministry, “An Italian Opera Journey” took place at the King Fahad Cultural Center.
Only registration was required to attend the free event, which sold out almost instantly, with 3,000 music lovers, artists and poets enjoying an hour of beautiful tributes to classical music.

HIGHLIGHTS

• The show opened with a surprise performance of the Kingdom’s national anthem by Saudi opera singer Sawsan Al-Bahiti, who received a standing ovation for her rendition.

• Al-Bahiti was invited by the Saudi Culture Ministry to perform at the event as part of its efforts to showcase national talents.

The show opened with a surprise performance of the Kingdom’s national anthem by Saudi opera singer Sawsan Al-Bahiti, who received a standing ovation for her rendition.
Al-Bahiti was invited by the ministry to perform at the event as part of its efforts to showcase national talents.
The orchestra was conducted by maestro Pietro Mianetti, and featured performances by soprano Francisca Manzo and tenor Ricardo Della Sciucca.

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3,000 music lovers, artists and poets enjoyed an hour of beautiful tributes to classical music in RIyadh.

Some of the most iconic pieces from 19th-century Italian opera were performed. At the end of the show, a standing ovation led to an encore.
Deputy Culture Minister Hamed Fayez took to Twitter to express how much he enjoyed the evening.
“A beautiful night spent with the esteemed La Scala opera at the King Fahad Cultural Center in Riyadh, amidst a wonderful crowd, with an exceptional performance from our Italian guests,” he tweeted, posting photos.
The performance is one of the ministry’s efforts to attract high-quality artistic events that enrich the Saudi cultural landscape and enhance quality of life.
The Kingdom’s first opera house will be built in Jeddah, and is scheduled for completion in 2022. The institution aims to become the new home of a Saudi residence orchestra.
The Kingdom has also seen the opening of a music institute by famed Egyptian violinist Mahmoud Sorour, with a second music institute in the works.