Al-Jamila magazine, Persil promote Saudi fashion industry

Al-Jamila website has a permanent section dedicated to the campaign.
Updated 27 May 2019
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Al-Jamila magazine, Persil promote Saudi fashion industry

Arabic monthly women’s magazine Al-Jamila, a publication of the Saudi Research and Marketing Group, has partnered with Persil Abaya Shampoo for a campaign promoting local talents in the fashion design industry.
The Kachketna campaign aims to support young Saudi fashion designers in creating dresses and accessories inspired by the Kingdom’s culture and heritage, and which blend the spirit of originality and modernity.
“The initiative serves as a motivation for designers, both experienced and young, to create designs inspired by the Saudi environment, and allow them to feature and present their work to the larger audience, including companies that might be willing to sponsor fashion startups and small projects,” a statement said.
A permanent section dedicated to the initiative on the Al-Jamila website was launched at the start of Ramadan. The website offers a wide selection of articles, interviews and information that can guide upcoming Saudi designers on how to choose fabrics and colors, what designs to create for the Saudi market, latest fashion tips and trends, and much more.
Users can also view new fashion collections, which include ready-to-wear, couture, traditional fashion and other designs. They can also shop directly from Saudi designers on www.almall.com.
“The Kachketna website section provides the Saudi designers an unrivaled opportunity to increase exposure and showcase their designs by also making them available on almall.com for sale,” the statement added.
To celebrate the launch of the campaign, an online competition on almall.com gives users the chance to win 20 vouchers worth SR500 ($133) each.
almall.com is a Saudi e-shopping site that brings together consumers and brand owners from within and outside the Kingdom. It was launched last year by the Saudi Research & Publishing Company.


Deal to create largest Arab digital marketing network

Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”