Getty Images, APO Group enter partnership

Lee Martin, senior vice president, global strategic development at Getty Images, and Lionel Reina, CEO of APO Group.
Updated 05 June 2019
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Getty Images, APO Group enter partnership

Visual media company Getty Images and APO Group, a media relations consultancy and press release distribution service, have announced a collaboration to provide integrated text, photo and video solutions to organizations operating across Africa and the Middle East.
The two companies put pen to paper on Monday at an official signing ceremony at the Getty Images headquarters in London.
Getty Images will provide APO Group customers with its full suite of image production, distribution and digital asset management solutions, while APO Group’s range of media relations services, dedicated to Africa and the Middle East, will be available to Getty Images customers.
“In APO Group we are confident we have a great partner to develop our presence in Africa and the Middle East,” said Lee Martin, senior vice president, global strategic development at Getty Images. “They are the market leader in their field, and have deep knowledge and expertise of corporations and media across the regions. We look forward to an exciting collaboration that will help us break new ground in untapped markets that are full of potential and opportunities.”
“This partnership further demonstrates our commitment to working with best-in-class organizations all over the world to provide innovative and integrated communication and media relations solutions to our corporate customers,” said Lionel Reina, CEO of APO Group.


Gaming giant Tencent Games picks Dubai for MENA headquarters

Updated 26 June 2019
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Gaming giant Tencent Games picks Dubai for MENA headquarters

DUBAI: China’s Tencent Games has chosen Dubai as regional headquarters for its Middle East and North Africa operations, with Dubai Internet City housing the gaming giant’s office.

Tencent Games was launched in 2003 and has since grown into a global platform for game development, publishing and operation. Its ownership stakes and alliances with many major video game companies includes Fornite, Ubisoft, Activision-Blizzard, Riot Games, Supercell and Take-Two Interactive Software.

The opening of Tencent Games’ regional headquarter is an indication of increased activities in the local and regional games industry which covers digital entertainment, education and cultural experiences, a statement said.

According to market research firm Newzoo, the revenue of the UAE games sector is estimated at $324 million (1.2 billion dirhams) in 2019. Furthermore, over 80 percent of smartphone users in the UAE play mobile games, it said.

The UAE has the highest mobile penetration rate in the world at 173 per cent – nearly double the country’s population, according to a report by Statista released in late 2018. This is a considerable figure and represents a wealth of opportunities for game developers, with revenues from mobile games representing more than half the income generated in the entire industry.

“Gaming moves beyond entertainment and is increasingly used to engage and educate, and as more gamers and creative enthusiasts enter the industry, we can certainly expect the market to develop rapidly in the coming years,” Ammar Al-Malik, managing director of Dubai Internet City and Dubai Outsource City said.

Vincent Wang, general manager of the Global Publishing Department at Tencent Games, said: “The UAE’s high mobile and internet penetration is an extremely encouraging indicator for tech firms across the world, and is especially relevant to the global games industry.”