Adidas brings ‘Run for the Oceans’ campaign to Dubai

On Saturday at 8:06 p.m., Adidas unveiled a facade on one of Dubai’s most iconic buildings, the Burj Khalifa, which was lit up in support of World Oceans Day and to mark the start of “Run for the Oceans.”
Updated 10 June 2019
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Adidas brings ‘Run for the Oceans’ campaign to Dubai

In support of World Oceans Day on June 8, Adidas’ global campaign “Run for the Oceans” hit iconic spots around Dubai. 

“Run for the Oceans” is a global movement that harnesses the power of sport to raise awareness around the threat of marine plastic pollution and inspire action through Parley Ocean School.

On Saturday at 8:06 p.m., Adidas unveiled a facade on one of Dubai’s most iconic buildings, the Burj Khalifa, which was lit up in support of World Oceans Day and to mark the start of “Run for the Oceans.” 

Dubai Design District (d3) is now home to a disruptive, engaging installation created from ocean waste highlighting the impact of marine plastic pollution on our future. This will show exactly how devastating the consequences of regular plastic usage can be. 

“We’re encouraging people to download the Runtastic app and challenge the runners and non-runners of Dubai to take part in ‘Run for the Oceans’ between June 8-16. For every km Adidas will contribute $1 to the Parley Ocean School, to educate youth about the threat of plastic pollution and inspiring them to take action,” Adidas said.


Gaming giant Tencent Games picks Dubai for MENA headquarters

Updated 26 June 2019
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Gaming giant Tencent Games picks Dubai for MENA headquarters

DUBAI: China’s Tencent Games has chosen Dubai as regional headquarters for its Middle East and North Africa operations, with Dubai Internet City housing the gaming giant’s office.

Tencent Games was launched in 2003 and has since grown into a global platform for game development, publishing and operation. Its ownership stakes and alliances with many major video game companies includes Fornite, Ubisoft, Activision-Blizzard, Riot Games, Supercell and Take-Two Interactive Software.

The opening of Tencent Games’ regional headquarter is an indication of increased activities in the local and regional games industry which covers digital entertainment, education and cultural experiences, a statement said.

According to market research firm Newzoo, the revenue of the UAE games sector is estimated at $324 million (1.2 billion dirhams) in 2019. Furthermore, over 80 percent of smartphone users in the UAE play mobile games, it said.

The UAE has the highest mobile penetration rate in the world at 173 per cent – nearly double the country’s population, according to a report by Statista released in late 2018. This is a considerable figure and represents a wealth of opportunities for game developers, with revenues from mobile games representing more than half the income generated in the entire industry.

“Gaming moves beyond entertainment and is increasingly used to engage and educate, and as more gamers and creative enthusiasts enter the industry, we can certainly expect the market to develop rapidly in the coming years,” Ammar Al-Malik, managing director of Dubai Internet City and Dubai Outsource City said.

Vincent Wang, general manager of the Global Publishing Department at Tencent Games, said: “The UAE’s high mobile and internet penetration is an extremely encouraging indicator for tech firms across the world, and is especially relevant to the global games industry.”