Deal to create largest Arab digital marketing network

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.
Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”


Mashroat to support Labor Ministry projects

Updated 15 July 2019
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Mashroat to support Labor Ministry projects

The Ministry of Labor and Social Development and the National Program to Support the Management of Projects in Public Entities (Mashroat) have signed a memorandum of understanding (MoU) to appoint the latter as the enabling arm to support infrastructure projects. Mashroat will provide consultancy services and technical support for managing the ministry’s construction projects and facilities management based on the highest administrative and operational standards.

The MoU will allow Mashroat to examine and evaluate the construction projects’ management strategies and the ministry’s current facilities management, including designing and identifying policies, procedures and processes. In addition, Mashroat will ensure project implementation and facility management systems are run efficiently and effectively.

The MoU is considered as the first of its kind to be implemented by Mashroat to support the management of public facilities for government entities in the Kingdom. This includes the provision of consultation services and technical support based on international best practices and will support the ministry’s facilities, including 14 operating and maintenance contracts for 389 sites spread throughout the country.

The MoU was signed by Executive General Supervisor of Supportive Services at the Ministry of Labor and Social Development Dr. Ayman bin Ibrahim Al-Shelafan, and Director-General of Mashroat Ahmed bin Mutair Al-Balawi. In attendance were Minister of Labor and Social Development Ahmed bin Suleiman bin Abdul Aziz Al-Rajhi, Assistant to the Minister of Labor and Social Development Mohammed bin Nasser Al-Jasser, and Assistant Minister of Economy and Planning and Board Member of Mashroat Khalid bin Saud Al-Shunaifi.

Al-Jasser said: “The signing of this MoU is an important step toward strengthening our partnership with Mashroat. Through this joint effort, we aim to strengthen the ministry’s public infrastructure system, and achieve a strategy that will contribute to the development of the Kingdom and achieve the ambitious goals of Vision 2030.”

Al-Balawi said: “Mashroat aspires to achieve an effective transformational approach for the project and facilities management offices in the governmental agencies, through supervising the planning of the infrastructure projects portfolio for government agencies.” 

He added: “We are pleased to sign this MoU with the ministry, the first-of-its-kind for the management of public utilities. The program will examine and evaluate the management of current construction projects, while uniting the measurement of operational and maintenance procedures and processes to achieve efficiency and effectiveness, fulfilling the ministry’s strategic objectives.”

The MoU is an implementation of a royal decree (No. 47004) dated May 31, 2018, pursuant to the Council of Ministers’ resolution stating that public entities shall establish project management offices in cooperation with Mashroat to follow up, coordinate and manage their projects and ensure their delivery.