Startup of the Week: Sara Collection, reviving old styles with new trends for women on the go

Updated 18 June 2019
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Startup of the Week: Sara Collection, reviving old styles with new trends for women on the go

JEDDAH: Unique jewelry created to suit individual tastes has been the secret to the success of Sara Abdullatif Bahdelah’s online shop.

Founded in 2006, Bahdelah’s online company has seen rapid growth, with her Sara Collection becoming a major hit among Instagram users.

The jewelry and accessories designer set out on her business journey studying and working in interior design. “I found myself getting into jewelry and accessories even when I was working as an interior designer, so I decided to learn more on how I could pursue it, and that’s how it all started,” she told Arab News.

Bahdelah described the process behind the creation of her jewelry items. “First, is inspiration. I need to extract my inspiration from somewhere then I sketch it on paper. The drawing comes to life when I make a sample that finalizes the material I want to use and confirms the standard of quality. After all that, we confirm the product and decide on the quantity.”

The Sara Collection has become popular in Saudi Arabia and internationally, gaining a reputation for its “unique pieces and good service,” said Bahdelah.

“When people wait for my new collection and keep demanding, this is on the top of my inspirations list. When the market is packed with trendy pieces, but people still purchase from me, it’s special and means a lot. Love is what inspires us the most and keeps us moving forward,” she added.

Bahdelah said that what made her jewelry unique was that in some ways it revived old styles with new trends.

Her accessories are mostly matte gold, often complemented by multicolored stones, and look antique and trendy at the same time.

Plans to further develop the shop are in the pipeline. “We are planning on having a website and an application to ease up the process of orders and shipping,” added Bahdelah.


Saudi Arabia’s Zamzam water initative launched for Hajj

Updated 1 min 2 sec ago
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Saudi Arabia’s Zamzam water initative launched for Hajj

  • The initiative will be carried out under the direct supervision of the Ministry of Hajj and Umrah
  • The Spokesperson of the Al-Zamazema office, Amir bin Faisal Obaid, said that the initiative will provide Zamzam water to pilgrims

DUBAI: The undersecretary of the Hajj Ministry for Religious Affairs, Hussein Al-Sharif, sponsored “Al-Zamzami Al Sagheer” initiative and program launched by Al-Zamazema office.

The Spokesperson of the Al-Zamazema office, Amir bin Faisal Obaid, said that the initiative will provide Zamzam water to pilgrims. 

Zamzam water comes from the Zamzam well located in the Masjid Al-Haram in Makkah. It is believed in the Islamic faith that it is a miraculously generated source of water from God.
Saudi Arabia aims to provide the pilgrims with high quality and efficient services, a statement by the Al-Zamazema office said. 

The efforts are in line with the current developments taking place in the Kingdom under King Salman and Crown Prince Mohammad, the statement added. 
Services will be provided to all pilgrims coming from outside the Kingdom.

The initiative will be carried out under the direct supervision of the Ministry of Hajj and Umrah.