Golden Scent launches augmented reality feature

Golden Scent is a Saudi e-commerce beauty platform.
Updated 19 June 2019
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Golden Scent launches augmented reality feature

Golden Scent, a Saudi e-commerce beauty platform, is the first in the Middle East to launch a one-of-a-kind augmented reality feature on its Android and iPhone app. Branded as “Virtual Try-On,” the feature enables shoppers to try on makeup without the physical need to visit a retail store. 

“Golden Scent’s continuous efforts to enrich the customers’ shopping experience by making their journey easier and smarter, underlines the strength of the company’s objective by being the regional reference for customer satisfaction,” the company said. 

Users of the app can now rely on the smart feature to test makeup products from the comfort of their own homes before purchasing them from Golden Scent’s online store.

The new feature has resulted in an increase in sales on the platform. “We are thrilled to introduce the ‘Virtual Try-On’ feature within our Golden Scent app and we are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience,” said Malik Al-Shehab, founder and CEO of Golden Scent.

While similar innovations are being adopted across many industries, Golden Scent is taking the lead in the integration between technology and cosmetics while growing its catalogue of beauty products.


Role of Indian engineers in KSA lauded at IEF meet

Updated 17 July 2019
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Role of Indian engineers in KSA lauded at IEF meet

Indian Engineers Forum (IEF) Jeddah Chapter recently held its 13th annual general meeting at Hotel Ramada Continental.

Ambassador of India to Saudi Arabia Dr. Ausaf Sayeed graced the event as chief guest and Consul General of India Noor Rahman Sheikh was guest of honor. IEF President Mohammed Sayeeduddin presided over the function.

Expressing appreciation for the activities of the forum, Ambassador Dr. Sayeed recalled its foundation in 2016 during his tenure as consul general of India in Jeddah.

He lauded Sayeeduddin, Amir Khan, Shuja Sheriff and other members and engineers for the activities of the forum and their contribution to the development of Saudi Arabia. Dr. Sayeed highlighted scarcity of water as an acute problem in the world in general and in India in particular. He shared his experience of interacting with engineers in the US, who developed a water condensation machine to extract water from humid air.

Consul General Noor Rahman Sheikh applauded IEF for its services to the engineering community in Saudi Arabia. He highlighted how the excellence of Indian engineers in each sector has impacted society. 

“Our zeal to be the best in whatever we do was demonstrated during last year’s Hajj. The mobile app developed by the Consul General of India is going to help the 200,000 pilgrims expected to come this year,” he said.

Amir Khan, founder and chairman of IEF, said IEF provides a platform for networking, career advancement, community service, and technology exchange. He urged Indian engineers to play a vital role in the development of Saudi Arabia, which he said would help strengthen the relations between India and the Kingdom.

Sayeeduddin thanked Dr. Sayeed for his support in the foundation of IEF. He announced that, having served as founding president for the last 13 years, he is now stepping down and the new president, unanimously elected, will be Khan Mustafa.

Nadeem Ahmed Ali, executive member of IEF, delivered a presentation on digital disruption.

Syed Nasir Khursheed, IEF general secretary, conducted the program.

Indian real estate advisory firm/ institutional channel partner 360 Realtors LLP participated in the event and were the main sponsors. A presentation covering major construction, residential and commercial projects in India was made by S. K. Vivek Kumar, head of international sales, 360 Realtors. Amit Hariyal also delivered a presentation on residential projects across the Indian cities of Bangalore, Chennai, Hyderabad and Pune. 

Abdul Rahman, general manager of TA Infra Projects, expressed happiness to be part of the IEF.

Khader Memon made a presentation titled “Special Investment Plan.”

The chief guest, guest of honor and sponsors were presented mementoes as a token of appreciation by the IEF president and executive committee. This was followed by the release of the annual magazine of the forum, Spectrum 2019, edited by Muazzam Sayeed.

A lively session of quiz was conducted by Munnawar Amafh. 

The event was attended by a number of guests from across the Kingdom, including Abdul Haseeb Hazari, Danish Ghafoor, Siadat Ali Khan, Shameem Kausar and Ahmed Omais.

The program started with a recitation of the Holy Qur’an by Talha Khan. Ashraf Nawaz Qureshi, IEF treasurer, welcomed the guests.

IEF Vice President Abu Bakar Sherkhan introduced the chief guest while Mohammed Shoebuddin, IEF chief coordinator, presented a vote of thanks.