Saudi beauty app allows users to try on make-up virtually

Beauty companies have incorporated Augmented Reality techniques to their products before.
Updated 24 June 2019

Saudi beauty app allows users to try on make-up virtually

  • The app is available on both android and iOS systems
  • CEO of company said customers now can try the makeup without visiting the shop

DUBAI: Saudi e-commerce beauty platform Golden Scent is using Augmented Reality (AR) to allow customers to try on their make-up products by using the mobile application.

Available on Android and iPhone, the Virtual Try-On feature enables customers to try on a wide range of products without physically visiting a shop before purchase.

“It is a step forward and a game changer for e-commerce. The majority of people would buy makeup online which they already used or tried in-store, but now they have the opportunity to try something new and try-on hundreds of colors within minutes,” Malik Al Shehab, Founder and CEO of Golden Scent, said in a release.

This is not the first-time beauty companies have used AR as a shopping gimmick. Global brand Sephora launched the Sephora Visual Artist in 2016, using facial recognition to allow users to test certain beauty products. 

Tiffany Trump holidays with Lebanese beau in Mykonos

Tiffany Trump and Michael Boulos. (AFP)
Updated 3 min 40 sec ago

Tiffany Trump holidays with Lebanese beau in Mykonos

DUBAI: US President Donald Trump’s daughter Tiffany is vacationing in Mykonos, Greece, with her Lebanese boyfriend Michael Boulos, sending the paparazzi in the country into a tailspin.

The couple were spotted enjoying a boat ride, with Trump wearing a camouflage-style T-shirt, black leggings and a cap. According to the Daily Mail, the pair met in the Greek tourist hotspot last year.

Upon their arrival in Mykonas this week, the pair reportedly traveled by car to the fishing village of Ornos and then made their way to Platys Gyalos beach, all the while surrounded by their security personnel.

Boulos, heir to a multibillion-dollar Nigerian conglomerate, is the son of Lebanese business tycoon Massad Boulos.