New Hyundai Sonata a sportier mid-size sedan

The redesigned Sonata offers a freshly styled cascading grille framed by distinctive lighting architecture, and an entirely new rear.
Updated 24 June 2019
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New Hyundai Sonata a sportier mid-size sedan

Hyundai’s new Sonata is ready for showrooms, giving the eighth-generation of the mid-size sedan a sleek four-door-coupe look that highlights the brand’s latest “sensuous sportiness” design language.

Created at Hyundai’s California Design Studio, the redesigned Sonata offers a freshly styled cascading grille framed by distinctive lighting architecture, and an entirely new rear. Chrome accents surround the daylight opening (DLO) and fresh wheel designs complete the look. New bodywork is built on Hyundai’s latest third-generation platform for a re-engineered driving experience.

“For more than three decades, each new generation of Sonata has raised the bar for quality and value among mid-size sedans, and this latest evolution also sets the standard for style, innovation and technology,” said Mike Song, Hyundai’s head of operations for the Middle East and Africa. “In a market increasingly divided into niche segments, the all-new Sonata reconsiders customer expectation in the sedan class and offers something sportier and more exciting than what has gone before.”

A hallmark of the new Sonata’s exterior is its Hyundai-first LED daytime running lights — embedded in a chrome strip. The lighting strip appears as chrome when the engine is turned off, but lights up when the driver starts the car. When night falls, available LED headlamps with dynamic bending light illuminate the path ahead.

Inside, the renewed center stack and instrument panel echo the exterior’s new looks. The trend carries down to the instrument design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch. The instrument panel follows a winged shape inspired by stealth aircraft. Visual elements combine to create a levitating effect, while designers have worked to maximize the sense of interior space. One clever application of new technology is a shift-by-wire (SBW) gear selector, which is sleek and technologically advanced, and takes up significantly less space than a traditional gear selector.

Interior fittings include a standard seven-inch color display audio touchscreen with both Apple CarPlay and Android Auto integration, and a Qi wireless charging pad is available to keep smartphones topped up. Sonata now adds a second-row USB charge port. At the heart of the AVN system is a Bose premium sound system equipped with 12 speakers.

“The all-new Hyundai Sonata delivers a premium experience for driver and passengers,” added Song. “We apply a range of new technologies intuitively, with an emphasis on functional convenience, adding features that we know our customers will use and value.”

The new Sonata features six standard airbags and a range of safety systems, including advanced driver assistance systems (ADAS) as part of Hyundai’s SmartSense technologies.


Alinma CEO shares leadership insights at Cambridge event

Alinma Bank CEO Abdulmohsen Al-Fares was a featured speaker at the recent Cambridge Islamic Finance Leadership Program.
Updated 21 July 2019
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Alinma CEO shares leadership insights at Cambridge event

Alinma Bank CEO Abdulmohsen Al-Fares was a featured speaker at the recent Cambridge Islamic Finance Leadership Program (IFLP), held at the University of Cambridge,  outside of London in the UK.
Al-Fares, who was named CEO of the Year by the Global Islamic Finance Awards, which is a program affiliate of Cambridge IFLP, spent more than an hour discussing his career in Islamic finance, his role in the establishment and growth of Alinma Bank, and his views on leadership and the vital importance of Islamic banking.
“It was indeed an honor to be asked to speak at such a worthwhile event, organized by a quality organization like Cambridge IFLP,” said Al-Fares. “The work they are doing truly supports banks like Alinma and others in the industry; and I feel strongly that with time, Islamic banking and finance will emerge as a fully-fledged alternative to conventional banking. I am, therefore, always pleased to support those organizations and individuals working toward this mission.”
Al-Fares thanked the organizers and lauded them for their efforts to enhance the profile of Islamic banking and finance.
Cambridge IFLP annually brings together 35-50 middle and upper managers from Islamic banking and finance institutions across the world. Over the course of a five-day intensive workshop held on the campus of the University of Cambridge, participants receive lectures on technical aspects of the industry, engage in group activities, and listen to lectures from experts and thought leaders within the industry.