Lamborghini Urus wins ‘Best Luxury SUV Car’ award

Representatives of Samaco Automotive Company receive the award presented at a ceremony at the Jeddah Hilton.
Updated 08 July 2019
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Lamborghini Urus wins ‘Best Luxury SUV Car’ award

The Lamborghini Urus has been named the “Best Luxury SUV Car” at the National Auto Award 2019, organized by PR Arabia in Jeddah, Samaco Automotive Company, the exclusive dealer of Lamborghini cars in Saudi Arabia, has announced.

The seventh edition of the awards, which were recently presented at a ceremony at the Jeddah Hilton, highlighted and recognized excellence in the Saudi automotive sector. The event was attended by a number of car distributors and specialists, in addition to members of the media.
The Lamborghini Urus won the award after being shortlisted through a public voting process.

The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l, the Urus claims one of the highest power outputs in its class and the best weight-to-power ratio. The car accelerates from 0 to 100 km/h in 3.6 seconds, and from 0 to 200 km/h in 12.8 seconds, with a top speed of 305 km/h, making it the world’s fastest 4X4 car. To meet various driving conditions, the Lamborghini Urus features a selection of driving modes, including strada (street), sport, corsa (track), terra (gravel), sabbia (sand), and neve (snow).

Despite the fact that the Lamborghini Urus is an SUV car, it is much lighter than most of its competitors. This is mainly because the Italian automaker used a lightweight body in an aluminum composite design, making the car light as well as strong.

The model’s rear-wheel steering technology provides enormous ease when driving either on low or high speed around the corners. 

Mohammed Raffa, chief executive of Samaco Automotive Company, said the Lamborghini Urus deserves the prestigious accolade.

“This is of no surprise to us, Lamborghini cars are the world’s best luxury cars, and Urus is the last model ever made by this brand. Lamborghini Urus combines antiquity and modernity, it stands next to none in its category, and represents the ultimate formula of the modern car.”

The National Auto Awards are one of the top motorsport awards in the region. Every year, a panel of experts, the public and car enthusiasts take part in the voting to select their favorite cars. Assessments for both the categories are based on a series of stringent parameters, such as price, fuel efficiency, styling, comfort, safety, performance, practicality, technical innovation and build quality.


Arabian Power Electronics factory starts operations

Updated 23 July 2019
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Arabian Power Electronics factory starts operations

The new plant of Arabian Power Electronics Company located in Dammam’s Industrial Area has started its operations following a soft-inauguration event on July 5.

The inaugural ceremony com- menced with the ribbon cut by Dr. Siddeek Ahmed, chairman and managing director, Eram Group.

Dr. Sattam Al-Omairy, director, APEC, did the ribbon cutting for the shop floor inauguration.

The meeting started with a wel- come address by Abdul Razack, group CEO, Eram Group.

Jacob Thomas, business unit head of APEC, spoke about the birth of APEC and how it grew to a market leader today in his open- ing remarks.

In his inaugural address, Dr. Sid- deek Ahmed, CMD, Eram Group, expressed his vision behind estab- lishing the first power electronic manufacturer of Saudi Arabia.

Saad Al-Shahrani, chairman, Saudi Council of Engineers, Rizwan Ahmed, director, Eram Group, Elio Maggi, executive board member, Eram Group, Mohd Al-Shallali, executive board member, Eram Group, Abdullah Al-Ajmi, corpo- rate affairs manager, APEC, also ad- dressed the event.

Madhu R. Krishnan, group direc- tor, Eram Group, offered a vote of thanks to all the well-wishers for their constant support to the com- pany during the past eight years.

Arabian Power Electronics Com- pany is a leading global power electronics manufacturer with world-wide operations and a production facility in Saudi Arabia.

APEC was established in 2011 as a flagship division of ERAM Group, one of the most diversified business conglomerates in the Middle East.

The company has gained wide ac- ceptance for the quality of products and services by serving more than 700 clients in the region and a total installed capacity over 12 MW of power backup systems.

The company has an operations and maintenance team capable of reaching clients across Saudi Arabia. The new facility will de- liver the most innovative technol- ogy, products and services as well as job opportunities to young Sau- di engineers. This will accelerate the company’s vision of becoming the pioneers of power electronics in the region.

As Vision 2030 demands the de- velopment of a more stable energy sector with localization of the tech- nology, APEC is close to achieving this through the process of trans- ferring power electronics technol- ogy to the Kingdom.

The facility is completely de- signed and constructed for the future. Its position and proximity to the upcoming King Salman En- ergy Park, which is going to be the epicenter of global Industries, will help turn the spotlight on APEC — the indigenous manufacturer.