DUBAI: Dutch-Moroccan-Egyptian model Imaan Hammam is Vogue Italia’s July cover star in an issue that focuses on themes of identity and genetics.
The DNA-themed issue hit newsstands late last week with three different covers, featuring models Karen Elson, Imaan Hammam and Gigi Hadid.
View this post on Instagram
A dream come true!!! My first ever @vogueitalia Cover and its a very very special cover for me because its all about DNA. I ve done my DNA test to find out more about my roots and heritage! Finding out that i am 70% egyptian (wich i kinda knew☺️and 10% Sudanese and 7.6% Senegambian & Guinean . Photography @_theosion Styling @maxpearmain Editor in chief @efarneti Creative director @ferdinandoverderi Casting directors @pg_dmcasting & @samuel_ellis Hair @lukehersheson Make-up @hiromi_ueda
US-Palestinian model Hadid was photographed by Alasdair McLellan, while Imaan Hammam and British model Karen Elson Hammam were photographed by Harley Weir and Theo Sion, respectively.
“Why did we choose DNA (as the theme)? Because also for Vogue Italia, as much as for fashion labels, it’s essential to question where our genetic code stands: The answer is in creativity, without compromises,” said Emanuele Farneti, the title’s editor-in-chief, according to Women’s Wear Daily magazine.
For her part, Hammam revealed some interesting results after taking a DNA test.
“A dream come true! My first ever @vogueitalia cover and it’s a very, very special cover for me because it’s all about DNA. I’ve done my DNA test to find out more about my roots and heritage! Finding out that I am 70% Egyptian — which I kinda knew — and 10% Sudanese and 7.6% Senegambian and Guinean (sic),” Hammam posted on Instagram, alongside a shot of her magazine cover.
“I’m only 22 (and) knowing where I come from will help me understand who I am,” the model told Vogue Italia, adding “Islam taught me that regardless the blood, we’re all sons of the world.”
Hadid also spoke to the magazine about her DNA test results.
“Being Arab and European makes me feel open-minded, pushing me to love any cultural background. Embracing our own origins makes us more tri-dimensional and complete human beings,” Hadid said, reflecting on the results of the test that show she has 21.5 percent Italian genes.
The latest issue marks the first under the creative direction of Ferdinando Verderi.
“Ferdinando Verderi’s creative direction brings a cohesive vision of all the magazine’s ingredients: Photography, graphics and writing. DNA, the subject selected for (his) first issue, is a testament to that and it comes to life in the cover’s shootings, through interviews and texts, as well as digital content,” Farneti said.