MYNM bags four awards at marketing conference

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements.
Updated 07 August 2019

MYNM bags four awards at marketing conference

Mohamed Yousuf Naghi Motors Co. (MYNM), the authorized dealer for Jaguar and Land Rover vehicles in the Kingdom, received four awards during the Jaguar Land Rover MENA Annual Marketing Conference held in Dubai recently.

The July 10-11 conference was attended by marketeers from all of the Jaguar and Land Rover dealerships in the MENA region.

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements and efforts in accomplishing marketing objectives for the two British brands. Their contributions to the company’s success and growth in this important region are celebrated through four award categories.

Mahmoud Abdulaziz Mirza, national marketing and CRM manager at MYNM, received the “Marketeer of the Year” award in recognition of his effective marketing plans, which achieved prominent success and were in full compliance with the global policies and guidelines of the two brands. He was also recognized for the coordination between different departments to ensure the success of the marketing plans and meet customer expectations.

MYNM also received the “Best Car Launch Event” award for their Jaguar E-Pace launch ceremony and its accompanying activities.

The third award, “Best PR Practice” recognized MYNM’s communication and public relations activities following the royal decree allowing women to drive.

MYNM activated several initiatives to position Jaguar Land Rover vehicles among women, which resulted in increased brand familiarity among the new target audience, and a higher sales conversion from females. A year after the decree was announced, female sales accounted for 25 percent of Jaguar Land Rover sales in the Kingdom.

The fourth award for “Best Sponsorship Activity” recognized MYNM’s sponsorship of the Saudi Racing Team, the first team formed by the Saudi Arabian Motors Federation (SAMF), which participated in the Jaguar I-Pace eTrophy series.

As a result of this support, the Saudi Racing Team won the tournament in its inaugural season. In addition, racer Bandar Alesayi was named champion of the Pro-Am class, while his colleague Ahmed bin Khanen won third place in the same class.

Andre Bonthuys, managing director of MYNM, said: “MYNM proved its ability to apply the best global marketing strategies and comply with the standards set by Jaguar Land Rover for their dealerships.

“We are confident in achieving our goals and maintaining our outstanding performance and position at the forefront of the luxury car market in the Kingdom.”

Mirza said: “These awards are the result of a collaborative team implementing and executing well-structured plans and strategies.”


Bentley marks 100 years at Monterey Car Week

Updated 21 August 2019

Bentley marks 100 years at Monterey Car Week

As part of its centenary celebrations, Bentley hosted a number of events during the Monterey Car Week, from Aug. 15 to 18.

To mark the occasion, two models debuted — the new Flying Spur luxury four-door grand tourer, and the EXP 100 GT: A vision of luxury mobility in 2035.

The third-generation Flying Spur sets new standards of driving enjoyment and luxury, showcasing Bentley’s application of modern technology, while integrating the latest British craftsmanship and innovation features.

The new Flying Spur will be the most advanced luxury grand touring four-door available. 

Alongside its totally new and advanced aluminum and composite chassis, it features optional electronic all-wheel steering — a first for a Bentley, coupled with active all-wheel drive and the Bentley Dynamic Ride active anti-roll system powered by a 48V architecture.

The Flying Spur was put on display on Aug. 16 at the Quail — a motorsports gathering and at the Home of Bentley for the remainder of the weekend.

It was joined by the EXP 100 GT concept car, which made its US debut. With the EXP 100 GT, Bentley has reimagined the idea of grand touring for the future.

The EXP 100 GT is pure Bentley, inspired by the company’s deep understanding of the desires of its forward-thinking customers. It embraces artificial intelligence (AI) as a means to reassert the car as a place for creating, experiencing and capturing extraordinary human experiences and emotions.

It displays the future of luxury craftsmanship with a seamless fusion of materials and the intelligent curation of technology. The vehicle’s battery system will power four motors that deliver superior performance. Projected performance figures include a 0-60 mph time of less than 2.5 seconds, a top speed of 186 mph, and maximum torque of 1,500 Nm.

Ahead of the EXP 100 GT’s Americas debut, Bentley launched a new and dedicated app for Apple devices.

Released on Aug. 12, the “Bentley 100 AR” app uses a printable QR code to provide an augmented reality experience of the EXP 100 GT, allowing users to explore the exterior and interior of the concept car. Users can even interact with a virtual version of the car in full scale, by using the app at selected Bentley retailers.

Bentley was a featured marque at Pebble Beach Concours d’Elegance, where numerous classic models competed in Bentley Centennial classes, including Vintage 4 Cylinder, Vintage 6 Cylinder, Derby and Postwar.