Startup of the Week: Saudi firm eyes holistic healing

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Updated 13 August 2019

Startup of the Week: Saudi firm eyes holistic healing

  • Sometimes it is called “essential oil therapy” because it uses aromatic essential oils medicinally to improve health

RIYADH: For people who would like to be healthy using natural products, there is Mrs.Aromatherapy.
The beauty, cosmetic and personal care startup offers soap, oils and candles made of natural products in Jeddah, which are available to order across the Kingdom.
Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being.
Sometimes it is also called “essential oil therapy” because it uses aromatic essential oils medicinally to improve health.
Nada Adnan Jamjoom is the founder of Mrs.Aromatherapy.
She told Arab News: “A few years ago, I started looking for substitutes to medication that would help me ease pain. After a lot of searching, I came across essential oils.
“I was surprised by how effective they were, and I started to expand my search for all these essential oils and natural remedies. I took the initiative and earned an online diploma in the benefits and uses of aromatherapy.
“I started to understand how complex all of it was and that essential oils could be used in our daily lives, through lotions, soaps, perfumes and so much more. Aromatherapy has helped me overcome many of the health problems I faced, and I now deal with most of my problems naturally,” she added.
“I learn a new thing about aromatherapy every day. It is a very broad topic with so many aspects. It is a way to go back to nature and away from harmful chemicals.”
You can follow Mrs.Aromatherapy’s Instagram account for more details of products and how to order items, @Mrs.Aromatherapy.


Two new academies to boost Saudi arts, heritage and music

Updated 19 August 2019

Two new academies to boost Saudi arts, heritage and music

  • One academy specializing in heritage and traditional arts and crafts will start receiving applications in autumn 2020
  • A second academy dedicated to music will receive 1,000 students and trainees from 2021

JEDDAH: Saudi Arabia is to set up arts academies, including two in the next two years, offering a step toward academic qualification and enlarging the Kingdom’s footprint in heritage, arts and crafts, and music.

The initiative is part of the Ministry of Culture’s Quality of Life program. 

The minister, Prince Badr bin Abdullah bin Mohammed bin Farhan, said investment in “capacity building” was one of the most important elements in encouraging the cultural sector, which enjoyed unlimited support from King Salman and Crown Prince Mohammed bin Salman.

The Kingdom was rich in diverse arts, talents and artistic production, Prince Badr said, and the academies would be a first step toward academic qualification in the arts within the Kingdom.

One academy specializing in heritage and traditional arts and crafts will start receiving applications in autumn 2020, targeting 1,000 students and trainees in long- and short-term programs. 

A second academy dedicated to music will receive 1,000 students and trainees from 2021.

The music academy in particular will be “the core of music production and talent development in Saudi Arabia,” Saudi musician, composer and producer Mamdouh Saif told Arab News.

The music industry was a large and diverse field, Saif said, and education was crucial. 

“The academy is the right place to launch the music industry in Saudi Arabia, and it will have a significant impact on Saudi youth, and young people in surrounding countries,” he said.

He expects “a very high turnout” for the academy among young Saudis. 

“Due to my expertise in this area, I receive many questions from people who want to learn music, but through private lessons,” he said.

“But the availability of an academy for this purpose, that teaches music in a methodological way, will be the right start for those interested in music.”